Welcome to Day 2 of Modern Employee Experience Virtual Certificate Series!
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

Explore the importance of a strong employee brand and how internal communication plays a vital role in shaping it. Learn how to create a positive and engaging employee experience, attract and retain top talent, and foster a sense of pride and belonging among your employees.

Key Takeaways:

• Define employee branding and understand its dual role in representing company values internally and externally.
• Discuss the importance of employee branding in attracting and retaining both clients and talent.
• Identify key strategies for building effective employee branding through internal communication

Let us examine how to transform your internal communication strategy to foster a culture of transparency and trust. By implementing initiatives such as all-hands meetings, open-door policies, and anonymous feedback channels, the company encouraged employees to share their thoughts and concerns openly. The study explores the positive impact of increased transparency on employee morale, productivity, and overall company performance.

Key Takeaways:

• Transparency builds trust.
• Open communication fosters trust.
• Transparency improves performance.

Lindsay Keaton, Senior Manager of Internal Communications at JCPenney, will cover best practices for creating and executing effective end-to-end change management strategy, including how to plan for and address resistors while maintaining strong employee engagement. In this session, Keaton reveals how to council and guide leadership to proactively address employee concerns, strengthen internal alignment, and maintain morale throughout a transformation process.

Key Takeaways:

• Change management techniques to facilitate smoother transitions and mitigate resistance.
• Practical strategies for addressing employee and leaders concerns while fostering openness to change.
• Communication approaches that boost trust, transparency, and engagement across the organization during major changes.

Discuss strategies for effective crisis communication in today's digital age. Learn how to respond quickly and effectively to unexpected events, manage social media crises, and maintain employee morale during challenging times. Explore real-world examples and case studies of successful crisis management.

Key Takeaways:

• Effective crisis communication is essential for managing unexpected events.
• Social media plays a crucial role in crisis communication.
• Maintaining employee morale is vital during challenging times.