Terrence L. Gargiulo, a management consultant specializing in organizational development once said, if a picture is worth a thousand words, a story is worth a thousand pictures. Using stories helps to inspire performance, instill company pride, reinforce organizational culture and values, and can also be used as a vehicle to recognize and celebrate your employees.

During this session, you’ll:

• See real-life examples that illustrate how stories can be a powerful tool to reinforce and promote your company’s culture and values
• Learn how to incorporate storytelling into your internal communications strategy
• Leverage these stories to celebrate and recognize your employees for exceptional performance

Everyone loves a good story, but when it comes to providing value to your organization, Internal Communications teams have to think beyond the entertainment factor. This means working alongside key partners to understand business goals and find meaningful ways to tell their story.  

In this session, you’ll learn how to generate stories that:  

• Build connections with your audience while underscoring your company’s purpose 
• Take complex information and use visuals to make it clear and relatable 
• Tap into your own version of “Pixie Dust” to foster pride and motivate employees

Take a minute to check email, refill your coffee, & grab a bite to eat.

Podcasting has become ingrained in our daily personal routines but it can also serve as an extremely effective method for companies to engage their employees. We've built and launched podcast initiatives inside a number of companies and understand the most effective path to reaching your goals, creating great content, and getting the right results. During this session, you'll learn:

• Why podcasting uniquely reaches employees’ hearts and minds
• The challenges business podcasts present to producers
• The nine essential elements of podcast producing

When this summer’s social unrest sparked conversations about the state of race relations in the country, one association used the moment to have a long-overdue conversation about race, fair housing and its past. The resulting story arch, delving into the organization’s past, present and future, can serve as a lesson for other organizations in addressing difficult topics.   

During this session, you will learn: 

• How to strategically tell your organization’s story internally and externally, even in the midst of a crisis 
• Interesting and unique ways to infuse storytelling for social impact 
• How to engage stakeholders, persuade audiences and amplify your message, seamlessly 

• How to connect your storytelling initiatives to current issues and national discussions 

Giving back is a cornerstone of the SAS culture. Whether it’s lending a hand in our community or helping one another or a customer, we share our time, talents and voices – it’s who we are. Throughout 2020 – amidst the backdrop of a global pandemic – we witnessed countless examples of this generous spirit.  To connect and inspire employees around the world, and provide hope in an uncertain time, we found new ways to tell these stories.

In this session you will learn:

• How to use employee storytelling to narrow the digital divide
• Tips for uncovering employee stories.
• Techniques for developing compelling content
• Methods for increasing the visibility and impact of employee stories