Welcome to our 2027 Internal Communications Planning Virtual Workshop!

Great internal communications don't begin with content. They begin with business priorities. Whether your organization is focused on growth, transformation, culture, innovation, or operational excellence, your communications strategy should be a direct reflection of those goals.

In this hands-on workshop, you'll learn how to build an internal communications strategy that aligns with organizational priorities and demonstrates measurable business value. Discover how to identify communication objectives that support company goals, define key audiences, prioritize initiatives, and develop a strategic framework that guides your editorial calendar, channel decisions, and measurement plan throughout the year.

You'll leave with a practical roadmap for turning business strategy into communication strategy, ensuring every campaign, message, and initiative contributes to meaningful organizational outcomes while positioning your communications team as a trusted strategic partner.

What makes an editorial calendar work, and work well?

We will discuss simple ideas to help create an editorial and content calendar that works for your organization, as well as

how to decide which content will perform well and engage employees. Discussion will

include which communication channel to use for which communications piece, as well

as the importance of leadership conversation before committing to an editorial calendar.

Samples of editorial content calendars will be provided.

No communications plan survives the year unchanged. Organizational priorities shift, new initiatives emerge, technology evolves, and change can happen at any moment.

In this practical workshop, you'll learn the basics of systems thinking, drawing on Donella Meadows' Thinking in Systems, and how to apply those principles to internal communications planning. You'll explore how to look beyond individual messages and channels to understand the larger system shaping employee experience — including business priorities, leadership decisions, competing initiatives, stakeholder needs, feedback loops, and organizational change.

You'll leave with a practical approach for building a communications plan that can evolve alongside the organization — giving your team a clearer way to prioritize, adapt, course correct, and stay aligned as new needs emerge.

How to Evaluate Requests, Manage Competing Priorities, and Focus on What Matters Most 

Small communications teams don't need more hours in the day—they need a better operating system. Learn practical ways to reduce reactive work, establish clear expectations with stakeholders, and create sustainable processes that free up time for high-value communications. You'll leave with real-world example and ideas you can start using immediately. 

The best communications strategies don't start with a blank calendar. They start with a clear understanding of what's working, what's not, and where the greatest opportunities lie.

In this case study, learn how one organization conducted a comprehensive internal communications audit to evaluate channel effectiveness, content performance, employee feedback, and overall communication impact before building its annual strategy. Hear how the team identified strengths and gaps, uncovered actionable insights, and used data to make smarter decisions about priorities, channels, content, and resource allocation.

Communications leaders share how they approach annual planning, balance competing priorities, secure stakeholder buy-in, and adjust when business needs change. Attendees will get a behind-the-scenes look at what goes into building a successful editorial calendar and communications roadmap.