January 27, 2021 - |
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Using emerging internal communications tools and trends to increase employee engagement, foster an inclusive culture, and create a productive at home workforce
Network & Collaborate With Speakers Such As:
Director, Internal + HR Communications
St. Jude Children’s Research Hospital
Founder + Master Trainer
Director, Internal Communications. Ministries of Attorney General and Public Safety and Solicitor General,
BC Public Service
Head of People Experience
Federal Reserve Bank of New York
Executive Communications & Diversity, Equity and Inclusion Manager
Senior Director, Head of Internal Communications & Culture
What You Will Learn
Join your peers on this virtual conference as you benchmark best practices and learn strategies that will accelerate your internal communications, including how to:
- Engage and connect with your at home workforce
- Create and maintain a diverse and inclusive culture
- Bridge the gap between internal communications and HR
- Prove ROI to your CFO
- Break down organizational silos
- Improve onboarding strategies for your work from home employees
- Create more compelling and engaging communications
- Promote employee recognition
- Reach and engage remote workforce
- and more!
Impressed with virtual format. Wasn’t sure what to expect, but it worked better than I thought. Particularly the breakout experience
Thanks so much for everything you did to put together a great conference. It was my honor to be a part of it, and I love this recap email you sent with all of the resources. I gained a ton from this conference — thank you so much!
I loved hearing everyone’s perspective at this point in time. It is rare that everyone faces the same challenges at the exact same time. Makes for an interesting conference dynamic.
Who Should Attend?
- Internal Communications
- Employee Engagement
- Brand Communication
- Corporate Communications
- Public Affairs
- Strategic Communications
- Organizational Development
- Human Resources
- Training & Development
- Employee Communications
- Change Management
- Intranet Communications
- Digital Communications
- Global Communications
- Strategic Planning
- Public Relations
- Employee Relations
- Field Operations
- Federal, State & Local Government & Nonprofits
“It was great to have the ability to network and freely ask questions during the presentations.”
“This event was the first of many steps to make that transition (aligning Internal Comms role with HR role), but I think it was an incredibly important one. Thank you for hosting this – it was big!”
“Great to see new ideas and information about how other companies are engaging their employees to see and be part of the bigger picture with social media.”
What People are Saying
Day 2 - 01/27/2021
|9:30 am - 9:45 am|
Coffee & Comms: Moving to Mobile: What's Worked - theEMPLOYEEapp
Paddy O’Hagan, Senior Customer Success Manager | theEMPLOYEEapp
A coffee chat with internal communications expert Paddy O'Hagan where he will share three client examples of how they have used mobile to make an impact.
|10:00 am - 10:20 am|
Conference Welcome & Speed Networking
While ALI wishes we could be together for this annual event, due to the powers that be we can not.
Instead we encourage you to turn on your video as we play this quick speed networking opportunity to uncover your challenges and what brought you to this virtual conference and give you an opportunity to meet your IC peers "face-to-face".
|10:20 am - 11:00 am|
Kickoff Keynote: The New Language of Racism - Level Comm
Sherhara Downing, Founder & Master Trainer | Level Comm
Racism touts a new look and it’s trending in ways that you may not even know. In fact, you may be sporting one of it’s popular accessories called: language. What we say and how we say it, is the current medium in which racism prevails. And more than likely you or someone you know is guilty of using language that perpetuates bias and prejudice—and not even know it!
However, you can change that trend with awareness and education!
Ever heard of “Unconscious Bias” or “Microaggressions”? In this session you’ll be challenged on your knowledge and ability to identify egregious comments, statements, remarks, judgements and/or sayings that carry sentiments rooted in racism. By being a participant, you’ll also learn how to confidently navigate the sensitive subjects of racism and other ism’s like sexism, heterosexism, ageism etc.
This session enlightens participants in the following objectives:
Let’s be honest…talking about race is tough. Additionally, sourcing solutions and facilitating accountability can feel downright overwhelming. Let’s educate ourselves and learn simple ways to be “anti-racist”.
|11:00 am - 11:15 am|
Building a Remote Culture; And, Have Fun Doing It - St. Jude Children's Research Hospital
Jennie Bledsoe, Director, Internal + HR Communications | St. Jude Children's Research Hospital
What happens to a great culture when more than half of the people are suddenly not on campus anymore? Almost one year after many St. Jude employees went virtual, intentional efforts to create new connection points and revive traditional communications created a new perspective of our workforce. During this session, attendees will learn
|11:20 am - 11:35 am|
Partner Spotlight: How Mercedes-Benz Adopted a Mobile-First Communication Strategy - Mercedes-Benz & theEMPLOYEEapp
Patrick Weber, Technical Compliance Principal | Mercedes-Benz Research & Development North America, Inc.
Q&A with the project manager behind Mercedes' internal communications mobile app solution, who will answer:
|11:40 am - 12:05 pm|
Numbers to Stories: Using Visual Storytelling to Bring Your IC Data to Life - Brilliant Ink
Jackie Berg, Head of Research & Business Development | Brilliant Ink
One of our greatest opportunities as internal communications professionals is to tap into the power of data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, communicators have lagged behind. Now, as internal communications tools and resources become increasingly sophisticated, we’re gaining access to more and more powerful data about our people's communications preferences and behaviors. But it’s easy to get overwhelmed by the volume of data and how to pull out the most important insights.
In this session, discover how to gather data from storytelling and apply it to internal communications to help you pull out key insights from your measurement data and present them in a visually compelling way. The session will cover specific tips and techniques for:
You will learn strategies for analyzing and extracting key insights from common sources of internal communications data, including email and newsletter clicks/opens and survey responses, as well as how to:
|12:05 pm - 12:40 pm|
Lunch Break: Refresh & Recharge
Take a moment for yourself. Feel free to share in chat any recommendations that have helped you with internal communications (podcasts, books, blogs). We'll be back in 40 minutes to continue the conversation.
|12:40 pm - 1:00 pm|
Group Discussion: What Do You Hope To Achieve in 2021?
|1:00 pm - 1:15 pm|
Lose Them in the Story; Engage Them in Your Business - Health Care Service Corporation
Robin McCasland, SCMP, IABC Fellow, Senior Director, Corporate Communications | Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Storytelling has been an appealing way to captivate people for thousands of years. But in 2021, it’s tougher to share compelling business content with few words, while trying to stir emotions and motivate employees to act or change behaviors. During this session, attendees will learn
|1:20 pm - 1:35 pm|
Partner Spotlight: Top Internal Communication Trends in 2021 - Simpplr & ClaimBuyout
Hani Khan, Content Marketing Manager | Simpplr
Susan Jablonski, Vice President Marketing | ClaimBuyout
Internal communication is going to play an increased role in business operations during 2021. The past year taught us to expect the unexpected with a renewed focus on internal communication for real-time updates and guidance.
Join Susan Jablonski, Vice President of Marketing at ClaimBuyout, as she reveals the top trends that will define internal communications in 2021 and how your organization can better prepare. Get insight on strategies that will align communications to engage your distributed workforce.
In this presentation, you’ll learn:
|1:40 pm - 1:55 pm|
Who Are You Talking to? Three Tools to Understand Your Audience and Create Internal Communications Strategies That Work - BC Public Service
Catherine Dooner, Director, Internal Communications | Ministries of Attorney General and Public Safety and Solicitor General, BC Public Service
Participate in this session and learn how to:
|2:00 pm - 2:45 pm|
Panel Session: Correcting Social Injustice in the Workplace
Jonathan Simmons, Client Strategy Project Manager | Edward Jones
Agatha Aganobi, Founder | Diversity, Equity & Inclusion Consultant | Optimal Leadership LLC
Karen Kelly, Executive Communications & Diversity, Equity & Inclusion Manager | Crayola
Ann Melinger, CEO | Brilliant Ink
Learn steps to help you and your organization move beyond diversity toward racial equity.
Moderater: Ann Melinger, CEO, Brilliant Ink
Karen Kelly, Executive Communications & Diversity, Equity and Inclusion Manager, Crayola
Jonathan Simmons, Client Strategy Project Manager, Edward Jones
Agatha Agbanobi, Founder & Diversity, Equity & Inclusion Consultant, Optimal Leadership LLC
|2:45 pm - 3:00 pm|
Day 1 Wrap Up & Key Takeaways