What People are Saying
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Agenda
Pre-Conference Workshop featuring Lizzie Costello, Owner + Creative Director, Costello Productions - 02/23/2022 |
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11:00 am - 11:15 am | Welcome & Speed NetworkingLizzie Costello, Owner & Creative Director | Costello Productions We’ll kick off the event by giving you the opportunity to meet and connect with your peers to discuss challenges and solutions in your video storytelling efforts. | |||
11:15 am - 12:00 pm | Where All Good Video StartsLizzie Costello, Owner & Creative Director | Costello Productions Moving at an average of 24 frames per second, video can present more information to your audience at one time than any other medium. That’s why video continues to dominate in communications. Yet, it can be easy to be distracted by a beautiful image, especially when film and video professionals spend most of their time on focus, lighting, color, and composition. As corporate communicators, writers, and producers, it is our job to ensure that all videos start with substance, and not style — because sometimes, if we don’t prioritize that, no one else will. In this section, you will learn:
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12:00 pm - 12:40 pm | The Three-Act Structure: How to Keep Your Audience WatchingLizzie Costello, Owner & Creative Director | Costello Productions You know that feeling, when you’re watching a movie, and something interrupts you, demanding your attention, and even though you’re supposed to give your attention to this other thing, you stay on the couch, still watching the movie, because you must find out what happens next? Giving your audience that feeling is a communicator’s dream. Most likely, that feeling is the result of the three-act structure, a scripting method used by most Hollywood films to guarantee that audiences watch their movies to the end. By employing the three-act structure in your script writing, you too can have a better chance of your audience watching the video you worked so hard to create. In this section, you will learn:
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12:40 pm - 1:00 pm | Refresh & Recharge | |||
1:00 pm - 1:30 pm | How to Trouble-Shoot a Boring VideoLizzie Costello, Owner & Creative Director | Costello Productions Too often, a well-shot video ends up feeling like a collection of soundbites. How did this happen? Where did you go wrong? Chances are, there’s a problem with your three-act structure. In this section, you’ll learn:
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1:30 pm - 1:45 pm | Putting It Into Action: How to Manage a Production TeamLizzie Costello, Owner & Creative Director | Costello Productions If you are an internal communicator tasked with making a video, chances are you are not the one crafting the video—your expertise is probably in communications strategy and writing, not cinematography or video editing. Now that you are familiar with the three-act structure and the importance of thorough pre-production, you’ll want to choose a video partner who will help you achieve your story goals. In this session, you’ll learn:
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1:45 pm - 2:00 pm | Final Q&A and Wrap UpLizzie Costello, Owner & Creative Director | Costello Productions Wondering how much a video costs? How long it takes to make a video? How a corporation can start a video strategy? Lizzie is happy to answer these questions and more before the day wraps up. |
Speakers
What People are Saying
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