Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees. Stop by the registration desk to sign-in and pick up your materials for the next 3 days.

We'll kick things off at 9:30!

Connecting employees to your company's purpose is a proven driver of organizational impact and performance. Yet, recent Gallup research revealed that there has been a dip in this critical connection. In this workshop, we will explore the what it means to be a purpose-driven organization, share strategies for activating your organizational purpose and highlight the essential role of cohesive communications in stimulating impact and performance.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.

For crisis communication, the key principle is that "the only way around is through." In other words, avoidance or half-measures rarely work when managing a crisis. The most effective way to address a crisis is head-on, with a well-thought-out plan.

Effective crisis communication is crucial for organizations to navigate both planned and unplanned crises while maintaining trust with their stakeholders. This presentation will explore the essentials of crafting a robust crisis communication plan that prepares organizations for expected scenarios, such as weather events or cybersecurity threats, as well as unexpected crises, including leadership scandals or public relations missteps.

We will discuss strategies for transparency, determining when sharing too much information can be detrimental, and how to maintain credibility and clarity under pressure. Additionally, the presentation will cover the unique challenges communicators face when they become the focus of the crisis, known as the "eye of the storm." Participants will gain insights into managing multiple crises simultaneously, handling internal and external communications, and leading with confidence in the face of adversity.

By the end of the session, attendees will be equipped with tools to plan effectively, respond decisively, and steer their organizations through crises while protecting their reputation and relationships with stakeholders.

Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local San Diego hot spot!

**Dutch treat – we’ll ask for separate checks.

The expectations for people working in the modern world have shifted, and companies need to pay attention before being left in the dark. This interactive conversation will dive deep into a strategy framework world-class companies are currently using to evolve and modernize the employee experience. The five pathways will enable leaders and communicators to hit the ground running to define, design, and then activate a cross-functional strategy tailored to what people need and your business-critical priorities.

So many aspects of what we do can be measured, so where to start? This session will help you identify the most important messages to measure (the ones that change employees' behaviors in ways that improve business success) and the channels that carry those messages.

This session covers:

• Identifying the ideal behaviors for each stakeholder group to reach a business goal and then the knowledge and attitude messages that will lead to that behavior change.
• Using formal and informal research before developing your strategies.
• Pretesting messaging before launching new communications.
• Evaluating how well messaging and channels are working in changing behaviors, including how to calculate returns on investment.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.

Engaged employees are productive employees. This workshop provides communication strategies to foster a positive work environment and drive employee engagement. Participants will explore best practices for internal communication, employee feedback mechanisms, and leadership communication that inspires and motivates. The workshop will delve into utilizing different communication channels to reach all employees effectively and foster a sense of belonging and connection within the organization. Interactive exercises will enable participants to develop an action plan to enhance employee engagement within their own teams.

Key Takeaways:

• Utilize a mix of communication channels to reach all employees effectively.
• Implement best practices for internal communication and employee feedback mechanisms.
• Develop leadership communication skills to inspire, motivate, and foster a sense of belonging.

Cheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.

Firsttime in San Diego? Want to get out of the hotel? Meet your peers in the lobby at 6:00.You'll be heading out to dinner at a local hot spot as you take in the sights of the city.