We’ll kick off the event by giving you the opportunity to meet and connect with your peers to discuss challenges and solutions in your writing and storytelling efforts.

Do you have more internal communications challenges than you have time to solve? Learn how to run a Lightning Decision Jam with your team, so you can quickly ideate and prioritize solutions to your most pressing challenges.

All you need for this session is a pen and the willingness to be open and creatively expeditious when Kevin says "Go!"

You know that feeling, when you’re watching a movie, and something interrupts you, demanding your attention, and even though you’re supposed to give your attention to this other thing, you stay on the couch, still watching the movie, because you must find out what happens next? Giving your audience that feeling is a communicator’s dream. Most likely, that feeling is the result of the three-act structure, a scripting method used by most Hollywood films to guarantee that audiences watch their movies to the end. By employing the three-act structure in your script writing, you too can have a better chance of your audience watching the video you worked so hard to create.

In this section, you will learn:

• What the three-act structure is and examples of how it is used in Hollywood movies
• The elements and rules of the three-act structure
• How to apply this format to your videos