Andrea Greenhous, President & Chief Internal Communications Strategist | Vision2Voice Communications
We’ll kick off the event by giving you the opportunity to meet and connect with your peers to discuss challenges and solutions in your writing and storytelling efforts.
11:15 am - 12:00 pm
Organizational Storytelling for Internal Communications
Jessica McFadden, Head of Marketing | STORIES Inc.
Companies must optimize their story so it resonates with every audience who is invested in your culture: employees, candidates, customers, investors, and more. Organizational storytelling surfaces important cultural moments and corporate decisions that impact people, and uses those stories to engage all audiences. Ultimately organizational storytelling results in a content library of employee stories that will be used across channels, to engage different audiences.
When internal communications teams lead organizational storytelling in their companies, they not only deliver information to team members. They also bring abstract concepts to life, reinforce culture, and build connections between team members and the organization.
With actionable examples and use cases by leading global brands, this session will help attendees implement organizational storytelling to:
Promote key programs and fuel employee recognition
Reinforce culture, no matter where people are working
Implement an organizational storytelling strategy that benefits stakeholders throughout your organization
12:00 pm - 12:45 pm
Writing With Impact: Using Skilled Interviewing Techniques to Create a Compelling Storyline
In this session, you will learn techniques for preparing for and conducting a successful interview and how to use the information you gathered to construct a compelling narrative. Your workshop leader, Emily Primeau, will show examples of interviews done well (and done not as well), mistakes she's made along the way and how she's used her lessons learned to ask better questions, and her trusted methods for weaving stories using insights provided by her subject-matter experts.
12:45 pm - 1:10 pm
Refresh & Recharge
1:10 pm - 1:55 pm
Activate your Purpose: Hone your Storytelling Skills to Inspire Action
Phoebe Dey, VP, Communications & Marketing | Alberta Cancer Foundation
When we think of storytelling in business, do we save our most magical words for our external audiences? This case study will help you transform your organizational messaging into storytelling skills that run throughout the organization and tie back to your company’s purpose.
During this session, you'll learn:
To tap into your company’s purpose and brand voice to drive storytelling
How to build your best ambassadors and arm them with the tools they need to tell your story well
That leadership and CEOs can be great storytellers, but they're not the only ones
1:55 pm - 2:00 pm
Phoebe Dey VP, Communications & Marketing | Alberta Cancer Foundation