Day 1
December 06, 2022 - |
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Agenda
Day 1 - 12/06/2022 |
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11:00 am - 11:15 am | Welcome & Speed NetworkingAmanda Atkins, Founder & CEO | Atkins Leadership HQ | |||
11:15 am - 12:00 pm | Get Moving: Jump Start Your ESG EffortsPerri Richman, Principal and Innovator | The Brand Promise As marketers / communicators, we thrive when leading and facilitating strategic and urgent business priorities. For public and private organizations across industries, Environmental, Social and Governance (ESG) has become an imperative—driven by demands from stakeholders like investors, customers, employees and governments. Businesses do not initiate ESG journeys because it feels good or it’s a nice thing to do; rather, they do it because of pressure points and market forces (and ideally turn it into something value accretive). In this workshop, participants will take away strategies for framing and activating an ESG effort while remaining in "marketing and communication swim lanes." Key learning points include:
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12:00 pm - 12:45 pm | Build An ESG Framework That Works For Your OrganizationAmanda Atkins, Founder & CEO | Atkins Leadership HQ Addressing ESG topics as a corporation can feel like navigating a minefield – but it’s one you must cross if you want to operate in the modern world. Whether your strategy defaults to avoidance or engagement, it’s important to align on a framework for action. | |||
12:45 pm - 1:00 pm | Refresh & Recharge | |||
1:00 pm - 1:45 pm | Finding Your Marketing Message In The ESG EconomyJoan Michelson, ESG Consultant and Host of Electric Ladies Podcast Welcome to the ESG economy! Companies might not realize they are in this new economy, but they are, because values are driving the markets. Almost all markets and stakeholders are being driven by values today on some level. Your challenge is to figure out what your stakeholders value and how you can reach them where they are. It’s also to identify the drivers of ESG initiatives and branding in your organization (Regulation? Customers? Peer pressure?, e.g.) Key learning points include:
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1:45 pm - 2:00 pm | Wrap-up |
Speakers
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