Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.
Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
We'll kick things off at 9:30!

If your day feels like a constant stream of urgent requests, last-minute asks, and “quick” turnarounds, you’re not alone. Internal communications teams are expected to do everything — yet too often, no one is clear on what you should own, how you create value, or why your role matters, particularly in the age of AI.

This interactive workshop is designed to change that. Together, we’ll help you define and start to operationalize a clear point of view on what Internal Communications is responsible for, how your team works, and where you add the most value. Through hands-on exercises, you’ll begin building a practical, working charter that creates clarity for your team and your stakeholders — so expectations shift, partnerships strengthen, and your work becomes more focused and effective.

In this session, we’ll tackle: 

• Defining a clear purpose statement that helps you prioritize what matters, manage stakeholder demands, and push back on what doesn’t 

• Identifying which work truly belongs to Internal Communications and what should move off your plate so your team can focus on higher-value work 

• Articulating how your team transforms information into communication that drives understanding and action, making your impact more visible and measurable 

• Building a charter that clearly outlines your role, responsibilities, and ways of working 

• Turning your charter into a practical tool that resets expectations, strengthens alignment, and changes how your organization engages with your team 

You’ll leave with a strong start on your Internal Communications charter and a clear path to refine, socialize and activate it so you can spend less time putting out fires and more time doing the work that actually moves the business forward. 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop. 

Explore how artificial intelligence can enhance content creation, personalization, employee listening, and analytics. Learn practical, responsible ways to integrate AI tools into your communication strategy while maintaining authenticity, trust, and human connection. 

Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Boston hot spot!

**Dutch treat – we’ll ask for separate checks.  

Your story isn’t just about differentiation—it’s about connection. In this interactive session, learn how to identify your organization’s value proposition and craft a narrative that resonates with employees and customers. A strong brand story can attract and retain top talent, inspire loyalty, and foster trust. Discover how to deliver a compelling story that communicates your unique value, builds relationships, and sets you apart in the marketplace. 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop

The Human Bottom Line is the combination of employee sentiment, trust, and lived experience at work. Organizations with high emotional intelligence recognize it not only as a key element that impacts company performance, productivity, and revenue but as something that can vary widely by job role. In this workshop internal communicators and people leaders will learn why employee listening needs to be treated as a continuous partnership, rather than a periodic diagnostic such as a bi-annual employee survey. Participants will learn about organizations that have tapped the value of the employee voice to support communications and culture initiatives and get ideas to take back to their own organizations.   

Outcomes 

Workshop attendees will:  

• Draft a listening program design for their organizations that includes employees at every level of the company.   

• Learn to harness the superpowers of the three stakeholder archetypes to support listening strategies.  

• Understand the value of integrating active and compassionate listening practices to support psychological safety and strengthen trust. 

Cheers to a great day full of content!
Join us in the hotel lobby main bar for complimentary drinks and networking with your peers. 

First time in Boston? Want to get out of the hotel? Meet your peers in the lobby at 6:00.
You'll be heading out to dinner at a local hot spot as you take in the sights of the city.