Enjoy complimentary coffee, teaand continental breakfast as you meet your workshop leader and fellow attendees.Stop by the registration desk to sign-in and pick up your materials for the next 3 days.We'll kick things off at 9:30!

An organization’s ability to create, navigate, and communicate change is vital. And yet, many communicators don’t know exactly how to help drive successful organizational change thatsticks.In this workshop, we’ll explore three strategic change communication pillars and their associated tactics that make change communication more compelling. Attendees can bring existing change messaging from their organization or craft new communication during the workshop and use what we learn to create messaging that informs, engages,and motivates employees to not only take ownership over current changes, but be change-ready for future changes.

In this interactive session, we dive into the 10 most common IC Challenges, providing tactical takeaways you can implement immediately. In our collaborative opening, we will identify which of the following topics are most  relevant to workshop attendees, ensuring ample time to address the most pressing challenges:

• Targeting the Right Audience
• Communicating in Times of Change
• Personalizing Communications at Scale
• Building an Omni-channel Employee Experience
• Identifying the Comms Metrics that Matter Most (+ the ones that don’t)
• Ongoing Campaign Socialization
• Communicating with a Diverse Workforce
• Effectively Onboarding Employees
• Show your ROI
• Future-proofing your Comms Stack

Discover the potential of employee advocacy for amplifying brand messages, strengthening communications, and fostering a culture of engagement. Join us as we dive into aligning organizational goals, leveraging existing channels, and crafting compelling messages that resonate with employees. This session will empower you with practical strategies, tools, and insights to amplify brand messages and measure impact. Don't miss this opportunity to improve your cross-functional communications and unleash the power of brand champions within your organization.

In this session, Molly Soto will preview exclusive key insights from a soon-to-be-released primary research study conducted in partnership with Ragan, surveying over 250 corporate internal communications professionals across various industries and organizational levels. The research reveals:

• The current state of AI adoption and attitudes across different corporate levels and industries
• Future internal communications AI uses that companies are focused on adopting
• The disconnect between AI vision and implementation in many organizations

Molly will use these key insights along with best practices to explore:

• Why it’s important that all key stakeholders including internal communications are involved when developing AI use cases and strategies
• The importance of developing a comprehensive communications strategy focused on AI adoption and activation with feedback mechanisms that ensure all employees feel valued, heard and prepared
• Methods for keeping employees at all levels informed and excited about AI progress and outlook within the company
• Approaches for creating internal AI experts and continuously upskilling employees, creating a sense of confidence and optimism in the future of the company (this will include interactive prompt writing break out rooms for attendees)

This session will provide attendees with actionable insights to bridge the AI gap, foster organization-wide enthusiasm and cultivate a culture where employees feel informed and confident in how their company is staying up to speed in the rapidly evolving technological landscape.

Cheerst o a great day full of content! Join us in the hotel lobby main barfor complimentary drinks and networking with your peers.