Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.
 Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
 We'll kick things off at 9:00!

As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences. In this interactive workshop, you will come away with a unique methodology to move from theory to action and build strategic communication campaigns that will engage stakeholders at all levels of your organization. You will learn how to harness the collective insight of your internal communication and design teams by using a collaborative mapping technique and human-centric approach to strategy development. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.

In this comprehensive and hands-on workshop, you will leave with tools to help you:

• Apply the basics of a human-centric communication planning methodology
• Integrate thinking models from change management, learning, and communications design
• Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
• Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
• Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives

Enjoy complimentary coffee, tea and other refreshments as you network with your peers as we switch over to the next workshop.

With a background in vision-led communications and marketing, AJ provides workshops and strategic facilitation that support companies and C-suite leaders in activating themselves and their teams. Previously head of mojo and employee experience at Verizon and head of internal marketing at Yahoo, AJ has built and led global teams and in this workshop he will provide a framework for yours!

Create better team experiences and more effective plans by combining the power of the heart and the potential of the brain to drive imagination. This session will cover:

• The importance of The Great Reimagination 
• Reimagining the Workplace & Employee Engagement
• Unleashing Untapped Imagination in Employees to Build Strong Culture
• Introduce The Imagination Method™
  • Provide examples used at Yahoo & Verizon, and how I use it now with other companies
  • Actionable takeaways for people to use it for their own internal comms

Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local San Francisco hot spot!
*Dutch treat—we'll ask for separate checks.

The struggle is real: over 60% of digital workplace projects fail to achieve their adoption objectives.

Change is incredibly difficult - and a critical part of your digital transformation communications strategy.

In this session, you'll learn how to get ahead of change, communication strategies for the 5 stages of any change process, and unique considerations for intranets and other digital workplace transformations.

Take Aways

• One simple rule for leading change in any organization
• The stages of change, and how to adopt change faster
• The 3 change personas, and how to identify each one
• A 5 step model for engaging with your co-workers through times of change
• Understand your role in leading, following and inspiring change

Refresh your coffee and grab a sweet treat—you're in the home stretch!

Topic: Becoming a Trusted Advisor

You have the communications expertise to handle anything, but you haven't yet cracked the code to be considered a trusted advisor for senior executives. Breaking into the inner circle can mean the difference between being at the table for important decisions or serving simply as an order taker. Veteran C-suite advisor, comms department head, and internal communications consultant Gary Ross, who has advised dozens of C-level executives throughout his 30-year career, will provide a detailed roadmap to distinguish yourself and grab executives' attention so they not only listen to you but also seek you out when the stakes are high.

Attendees will:

1) learn specific actions they can take to help them build relationships with senior executives

2) understand how to advance their career by distinguishing themselves from others in the minds of senior executives

3) define the role of a trusted advisor beyond communications expertise.

Cheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.

First time in San Francisco? Want to get out of the hotel? Meet your peers in the lobby at 6:00. You'll be heading out to dinner at a local hot spot as you take in the sights of the city.