In this fast-paced opening session, you will get to know your fellow peers, hear their biggest internal communications challenges, and can learn a few fun facts.

Are your stories finding the right audience? What is the right audience? How will you know?

In this session, you’ll hear more about Nebraska Medicine’s process for:

• Setting communications goals
• Telling the most compelling stories
• Assessing their effectiveness

For a story to have impact, the audience must be able to connect with the story's characters. When it comes to video storytelling, it's all about how the real-life characters tell their story and how a well-executed interview can bring their story to life on screen.

During this session, you'll learn:

• How to conduct an on-camera interview to build rapport and trust with your interview subjects
• What questions to ask that will elicit more powerful and emotional responses
• How to structure the story to keep your audience hooked

With PlayPlay, thousands of Marketing & Communications teams create videos that are engaging and on-brand.
No previous editing skills required. Promise.

Details Coming Soon!

This interactive group breakout discussion will feature two video examples of Video Storytelling alongside a worksheet for the workshop attendees to take home.

This session will dive into how video storytelling helps connect with audiences internally and in customer facing scenarios.

Key Take away's include:

- Connecting with your audience with video examples

- How storytelling increases conversions

- The importance of storytelling when conveying messages w/examples

Stories Inc. has worked with progressive, best in class and forward looking global employer brands such as Dell Technologies, Activision Blizzard, and Intel to uncover, create and amplify employee stories to communicate culture. Building on ten years of expertise, cofounder Lauryn Sargent will share video topic and filming trends in culture content, and how corporate communications can effectively serve multiple audiences. 

• Current video storytelling content trends: what topics are performing well for your key audiences

• Filming techniques that bring to life what work looks like now

• How employee stories and culture content works overtime for strategic corporate communicators

Have you found yourself asking where to start or the role a communicator plays in video within your organization? We have assembled a panel of communicators who can answer your questions and provide tips on any of the challenges you’re facing.

Panel Moderator: Lizzie Costello

We’ll share your 'golden nuggets' and summarize tips on what to do when you return to work.