ALI Masterclass: Employee Communications During the COVID-19 Crisis

ALI Masterclass: Employee Communications During the COVID-19 Crisis

A Foolproof Way to Make Sure That Every Major Piece of Content You Create Is Linked to the Organization’s Strategic Objectives & Employees Actually Pay Attention to Them

August 26, 2020 - | 10:00am - 12:00pm CST

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Use Promo Code "BOGOAUGUST" to receive 2 registrations for the price of 1.*

Plus save $100 With Early Bird Rates By August 24th.

Build a Creative Content Strategy . . . From Start to Finish

Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Instead, they tend to react to things as they happen. They become the “Company Kinkos!” That leads to a scattershot approach to content, and communicators end up just “checking boxes” and pushing stuff out.

Well . . . that doesn’t work. Not these days, when getting someone’s attention has never been harder. This deep dive Masterclass has been designed to provide you with the opportunity to show you how to:


  • Identify the content categories you should be proactively focusing on . . . every quarter
  • Build an editorial plan that keeps you on track . . . and on leadership’s radar
  • Make sure that every major piece of content you create is linked to the organization’s strategic objectives
  • Identify the right channel or channels for a particular piece of content or campaign
  • Ensure that the right messages are going to the right audiences
  • Build content that is strategic, creative, audience-centric, and compelling
  • Measure the success of each piece of major content you create
  • Make the important interesting!
  • Take those boring corporate story and flip them upside down, so employees actually pay attention to them
  • Use the latest tools, such as multimedia and social media, to bring your content to life
  • and more!

Meet Your Masterclass Leaders

Cindy Crescenzo

Cindy Crescenzo


Crescenzo Communications

steve crescenzo

Steve Crescenzo


Crescenzo Communications

Crescenzo Communications has been in the communication industry for more than 20 years and we’re very passionate about what we do. They have worked with and trained thousands of communicators – and they bring that experience inside your organization. Along with all of their consulting and training services, Cindy and Steve offer real-world experience and can deliver best-practice case studies from organizations of all sizes – something not all consultants in the industry can offer.

Benefits of Attending This Masterclass

  • Access to a tactical presentation with real examples and proven strategies
  • Networking list for attendees to continue the conversation after the virtual Masterclass
  • Interactive, hands-on breakout sessions allowing you to work with your communication peers
  • Certificate of attendance for CEU’s
  • Opportunity to meet your peers face-to-face while remaining safe
  • Recording of the virtual Masterclass after the event ends
  • A fraction of the cost of an ALI in-person workshop with the same high-quality content
  • Content from leading consultants delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time
  • This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.
  • Leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context

Who Should Attend

  • Internal Communications
  • Employee Engagement
  • Brand Communication
  • Corporate Communications
  • Organizational Development
  • Media Relations
  • Corporate and Brand
  • Identity
  • Human Resources
  • Social/New Media
  • Employee Communications
  • Change Management
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Strategic Planning
  • Employee Relations
  • Training & Development
  • Strategic Communications
government communications

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