Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors! 

Welcome to the AI for Strategic Communications West Conference!  

In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts. 

AI is not only transforming tools and workflows but also reshaping workplace culture, skills, and expectations. This session explores how organizations can prepare employees for AI-enabled work and how communications can support cultural adaptation during technological change. 

Attendees will learn:  

• How AI is reshaping roles and competencies across organizations 

• Strategies for communicating change and building employee confidence 

• Approaches for supporting workforce readiness in an AI-driven future 

As AI becomes embedded across communications workflows, organizations must ensure its use is responsible, transparent, and aligned with enterprise standards. This session explores how communications leaders can design governance frameworks that enable innovation while protecting credibility and reputation. 

What you’ll gain:  

• Core components of an AI governance framework for communications 

• Approaches for building policies, guardrails, and oversight structures 

• Strategies for aligning governance with enterprise AI initiatives 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms. 

AI is transforming not only how communications work gets done, but also how communications leaders guide organizations through change. This session explores how the role of the Chief Communications Officer is evolving as AI reshapes decision-making, strategy, and the broader information environment. 

Key insights you’ll walk away with:  

• The emerging capabilities communications leaders must develop in an AI-driven world 

• How CCOs can guide organizations through AI transformation 

• Practical ways to position communications as a strategic leadership function 

Artificial intelligence is reshaping how organizations listen, decide, and communicate. This session explores how the role of strategic communications is evolving as automation, predictive insights, and intelligent systems change how organizations operate. We’ll examine what the profession may look like over the next decade and how communicators can prepare for it. 

Skills you’ll master:  

• Key trends shaping the future of strategic communications 

• Emerging capabilities communicators will need in an AI-driven landscape 

• Practical ways to begin preparing teams for the next phase of the profession 

Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local San Francisco hot spot!
 

**Everyone is financially responsible for their own lunch. 

As audiences become more aware of AI-generated content, expectations around transparency and authenticity are shifting. This session explores how organizations can maintain credibility and strengthen brand trust while responsibly incorporating AI into communications and storytelling. 

Practical tools for your toolkit:  

• Strategies for maintaining trust when AI is part of the content process 

• Approaches for transparency, disclosure, and authenticity 

• Ideas for reinforcing brand credibility in an AI-influenced media landscape 

Recharge with coffee, light snacks, and great company. This informal networking break gives you the perfect opportunity to connect with peers, exchange ideas, and spark collaborations before heading back into the sessions. 

A conversation about how organizations build and defend trust when content is generated, curated, and interpreted by AI. Panelists will tackle transparency standards, audience expectations, accountability frameworks, and the evolving role of the communicator as guardian of truth and context. 

Don't stop the conversation! 

Join us at the lobby bar as you network with your peers over complementary drinks & sign-up for dinner with your peers! 

Want to keep the conversation going? Join a group of attendees for dinner at a local San Francisco hot spot.
 

Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
 

**Dutch treat. 

Together we will recap yesterday's top takeaways and set the stage for this final day of learning. 

AI is most powerful when it augments human expertise rather than replacing it. This session explores how communications teams can redesign workflows that combine human judgment, creativity, and context with AI-powered efficiency and insight. 

Essential strategies to apply:  

• Models for integrating AI into communications workflows 

• Strategies for balancing automation with human oversight 

• Practical approaches to designing effective human–AI collaboration 

AI systems learn from existing data, which can unintentionally reproduce bias or narrow representation. This session explores how communicators can ensure AI-assisted content reflects diverse perspectives and supports inclusive storytelling. 

What you’ll be able to do next:  

• Strategies for identifying and mitigating bias in AI-generated content 

• Practical approaches to preserving diverse voices in automated workflows 

• Ways to incorporate inclusive storytelling into AI-enabled communications 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

A forward-looking panel where senior communicators explore how AI is transforming what we measure, how we anticipate emerging risks and opportunities, and how we demonstrate real impact beyond vanity metrics. Panelists will share practical approaches to link AI-driven insights with tangible business outcomes, ensuring that strategic narrative is both human- and machine-informed. This session challenges conventional thinking and inspires communicators to raise the bar on how success is defined and measured in a data-driven world.