Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors! 

Welcome to the AI for Strategic Communications West Conference!  

In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts. 

AI is not only transforming tools and workflows but also reshaping workplace culture, skills, and expectations. This session explores how organizations can prepare employees for AI-enabled work and how communications can support cultural adaptation during technological change. 

Attendees will learn:  

• How AI is reshaping roles and competencies across organizations 

• Strategies for communicating change and building employee confidence 

• Approaches for supporting workforce readiness in an AI-driven future 

AI is transforming not only how communications work gets done, but also how communications leaders guide organizations through change. This session explores how the role of the Chief Communications Officer is evolving as AI reshapes decision-making, strategy, and the broader information environment. 

Key insights you’ll walk away with:  

• The emerging capabilities communications leaders must develop in an AI-driven world 

• How CCOs can guide organizations through AI transformation 

• Practical ways to position communications as a strategic leadership function 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms. 

As AI begins to speak, draft, and respond on behalf of organizations, leaders must govern not only the technology - but the content foundation behind it. 

This session explores how communications leaders can pair AI governance with a strong content infrastructure - clear knowledge structures, healthy update cycles, and defined ownership. The result is AI that scales responsibly because it is grounded in reliable, well‑governed knowledge. 

What you’ll gain: 

• The core elements of AI governance for enterprise communications, including content structure and accountability  

• How to design and maintain AI‑ready knowledge bases with clear ownership and update rhythms  

• Strategies for aligning communications governance with broader enterprise AI standards - without slowing execution 

Most organizations have defined AI principles, but far fewer have translated them into clear, operational guardrails. This session explores how communications teams can move beyond high-level ethics statements to build practical frameworks that guide how AI is used, approved, and trusted across the organization. 

What you’ll walk away with: 

• A clear model for turning AI principles into day-to-day decision frameworks 

• Practical approaches to defining ownership, approvals, and accountability 

• Examples of guardrails that enable innovation without increasing risk 

• Key questions to align communications, legal, and leadership on responsible AI use 

Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local San Francisco hot spot!
 

**Everyone is financially responsible for their own lunch. 

Many organizations are investing in AI tools, but struggle to connect those capabilities to real communication needs across the business. This session explores how Phillips 66 is aligning AI communications tools and an enterprise AI platform with a Communications Center of Excellence (COE) to help prevent silos, translate business challenges into optimized actionable AI use cases, streamline adoption, and strengthen messaging across a complex organization. 

Attendees will gain:  

• A model for connecting AI communication tools and enterprise AI platforms with communications strategy and execution 

• Practical ways to translate business needs into scalable AI use cases 

• Approaches for enabling both communicators and non-communicators to adopt AI effectively 

• Lessons on building alignment, governance, and trust across a decentralized organization 

Recharge with coffee, light snacks, and great company. This informal networking break gives you the perfect opportunity to connect with peers, exchange ideas, and spark collaborations before heading back into the sessions. 

A conversation about how organizations build and defend trust when content is generated, curated, and interpreted by AI. Panelists will tackle transparency standards, audience expectations, accountability frameworks, and the evolving role of the communicator as guardian of truth and context. 

Don't stop the conversation! 

Join us at the lobby bar as you network with your peers over complementary drinks & sign-up for dinner with your peers! 

Want to keep the conversation going? Join a group of attendees for dinner at a local San Francisco hot spot.
 

Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
 

**Dutch treat. 

Together we will recap yesterday's top takeaways and set the stage for this final day of learning. 

AI is most powerful when it augments human expertise rather than replacing it. This session explores how communications teams can redesign workflows that combine human judgment, creativity, and context with AI-powered efficiency and insight. 

Essential strategies to apply:  

• Models for integrating AI into communications workflows 

• Strategies for balancing automation with human oversight 

• Practical approaches to designing effective human–AI collaboration 

Rolling out enterprise AI isn’t just a technology deployment; it’s a communication challenge. This session explores how UCSF introduced ChatGPT Enterprise across a complex organization, from initial launch strategy to driving awareness, trust, and adoption across diverse audiences. 

What you’ll walk away with: 

• Practical lessons from launching AI across a large, complex organization 

• Strategies to communicate AI clearly to non-technical audiences 

• Insight into building training modules for employees and leaders 

• Approaches to build trust and encourage responsible use 

• Insights into what worked, what didn’t, and what they’d do differently 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

This panel dives into how AI is reshaping the role of communicators from reporters of data to drivers of strategy. Learn how leaders are using AI to uncover what matters, influence the business, and prove impact in ways that actually resonate with leadership.