General Sessions, Day 1
January 26, 2022 - |
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General Sessions, Day 1 - 01/26/2022
|11:00 am - 11:20 am|
Welcome & Speed Networking
Preston Lewis, Founder + CEO | Intactic
Welcome to the 9th Annual Strategic Internal Communications Conference. In this fast-paced forum you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.
|11:20 am - 11:45 am|
Shifting Mindsets Of Communicators: How To Evolve From A 'PUSH' Mindset To Connector & Amplifier
Laurel Dzneladze, Employee Communications Digital Platforms Leader | LinkedIn
The evolving workplace means organizations need to focus on people more than ever. Technology is guiding this change by offering content and communication opportunities, as these new capabilities arise communicators need to evolve with them.
This session is designed to help you understand why the shift is happening and how you can evolve your communication practices.
|11:45 am - 12:10 pm|
Sustaining Momentum & Rallying the System in a Virtual/Hybrid World
Sarah Haas, Manager, U.S. Field Communications | McDonald's
Jessica Brubaker, Director, US Field Communications | McDonald's
During the first year of the pandemic alone, McDonald’s USA held more than 100 webcasts and sent more than 200 company-wide emails.
Learn more about McDonald’s “secret sauce” for
|12:10 pm - 12:35 pm|
Refresh & Recharge
|12:35 pm - 1:00 pm|
Past COVID-19 Information Overload: How to Organize and Optimize Internal Communications
Maria Potepalova, Associate Director of Integrated Communications | North Carolina State University
Covid-19 has made more leaders and organizations see the value in internal communications (IC). At the same time, an increased volume of IC resulted in a flood of information in many companies. To further organize the IC ecosystem at Poole College, in late 2020, the communications team surveyed employees on the most effective channels for IC, topic awareness and leadership communication resulted in optimizing an IC system.
In this case study session, you'll learn about:
|1:00 pm - 1:25 pm|
The Kitchen Sink: Strategy, Technology, Engagement, & Inclusion
Corey Connors, Director of Marketing & Communications | Berkshire Hathaway Homestate Companies
As if the Pandemic wasn’t challenging enough, Berkshire Hathaway launched a new internal digital community, an inaugural Diversity, Equity, & Inclusion program, and new engagement strategies. I’ll bet most of us can relate.
You will learn:
|1:25 pm - 1:50 pm|
Refresh & Recharge
|1:50 pm - 2:35 pm|
Absorb Change by Building Trust: Designing Your Workplace Team Charter
Mark Mohammadpour, APR, CPT, CHC, Owner and Chief Wellness Officer | Chasing the Sun
Recent data suggests that employees who trust their managers, teammates, and leaders have a much higher capacity to absorb organizational change. One way to establish trust is to be more transparent about previously undocumented work expectations. This conversation focuses on documenting the unwritten rules and expectations we have for our teams. We will share the importance of designing a team charter and recommended elements that will establish agreed-upon expectations. This process will help increase morale and rapport and reduce stress and anxiety across your team.
You will learn how to:
|2:35 pm - 2:55 pm|
Interactive Panel: Get Answers to All of your Biggest Diversity, Equity & Inclusion Communications Challenges
Vanessa Schroeder, Senior Manager, Internal Communications | GitHub
Anthony Witrado, Public Relations Lead - Diversity/Inclusion & Membership | PGA of America
Dionna Smith, GPHR (She/Her), Global Head of Diversity, Equity & Inclusion | Thumbtack
Have you found yourself asking where to start with DEI or the role a communicator plays? We have assembled a panel of communicators who can answer your questions and provide tips on the challenges you’re facing within your organization.
*This is the final session on the virtual agenda
|2:55 pm - 3:00 pm|