Welcome to the 9th Annual Strategic Internal Communications Conference. In this fast-paced forum you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

The evolving workplace means organizations need to focus on people more than ever. Technology is guiding this change by offering content and communication opportunities, as these new capabilities arise communicators need to evolve with them.

This session is designed to help you understand why the shift is happening and how you can evolve your communication practices.

During the first year of the pandemic alone, McDonald’s USA held more than 100 webcasts and sent more than 200 company-wide emails.

Learn more about McDonald’s “secret sauce” for

• Pivoting traditional face-to-face meetings to virtual connection points
• Keeping virtual meetings and presentations engaging and motivating
• Turning an unprecedented time into unprecedented results

Covid-19 has made more leaders and organizations see the value in internal communications (IC). At the same time, an increased volume of IC resulted in a flood of information in many companies. To further organize the IC ecosystem at Poole College, in late 2020, the communications team surveyed employees on the most effective channels for IC, topic awareness and leadership communication resulted in optimizing an IC system.

In this case study session, you'll learn about:

• Designing and planning the IC survey
• Providing strategic and tactical recommendations on organizing IC (channels, messages, audiences)
• Creating an internal communication framework and matrix

As if the Pandemic wasn’t challenging enough, Berkshire Hathaway launched a new internal digital community, an inaugural Diversity, Equity, & Inclusion program, and new engagement strategies.  I’ll bet most of us can relate.

You will learn:

• Strategies that make changes obvious
• Programs with little effort, but big impact
• Empowering employees to have influential voices
• Digital Demo: VideoAsk for Communicators

Recent data suggests that employees who trust their managers, teammates, and leaders have a much higher capacity to absorb organizational change. One way to establish trust is to be more transparent about previously undocumented work expectations. This conversation focuses on documenting the unwritten rules and expectations we have for our teams. We will share the importance of designing a team charter and recommended elements that will establish agreed-upon expectations. This process will help increase morale and rapport and reduce stress and anxiety across your team.

You will learn how to:

• Gain insights based on survey results from peers on their experiences with health and the workplace.
• Learn practical recommendations for designing a team workplace charter.
• Discover how a team workplace charter empowers employees and managers to partner in decisions impacting their work/life balance effectively.

Have you found yourself asking where to start with DEI or the role a communicator plays? We have assembled a panel of communicators who can answer your questions and provide tips on the challenges you’re facing within your organization.

*This is the final session on the virtual agenda