Join your Corporate Communications peers to explore innovative strategies and proven best practices that can transform your communication efforts.
Gain valuable insights to enhance your messaging, elevate your skills, and drive success across your organization.
Pre-Conference Workshop
Tuesday, April 28, 2026
General Sessions:
Wednesday, April 29, 2026
Thursday, April 30, 2026
Register by Friday, March 27, 2026, and Save $400!
Step Into the Future of Strategic Corporate Communications!
Three action-packed days designed for Employee Communications, HR, and corporate comms professionals ready to elevate internal and external messaging, spark engagement, and drive measurable impact. Discover bold strategies, hands-on insights, and cutting-edge tools to ensure every message lands—and every initiative succeeds.
Featured Speakers
Trish Drennan
VP, Corporate Communications & Chief of Staff to the CPO
Anaplan
Emily Gadberry
Senior News Publications Specialist
U-Haul
Clifton Johnson
Vice President, Internal Communications and Knowledge Management
Teach for America
Mindy Weinstein
Director, Communications and Content
Association for Supply Chain Management (ASCM)
Erica Knox
Manager, Social Impact and Corporate Communications
Attending this conference offers a comprehensive learning experience in communication strategies, crisis management, employee engagement, diversity, storytelling, data-driven decisions, executive communication, and networking.
Gain insights from industry experts, exchange ideas with peers, and enhance your skills to drive impactful communication within your organization, including:
Discover innovative communication strategies to enhance your corporate messaging
Learn crisis management techniques to navigate turbulent times with confidence
Explore methods for boosting employee engagement and fostering a positive workplace culture
Understand the importance of clear corporate messaging in enhancing stakeholder engagement
Master the art of storytelling to craft compelling brand narratives
Utilize data analytics to measure communication impact and drive informed decision-making
Hone executive communication skills to inspire and motivate your team
Leverage AI-powered tools to enhance corporate communications, automate workflows, and personalize messaging
Hear what past attendees had to say:
Liked the variety of panelists, all had very interesting and useful perspectives.
Past Event Attendee
Loved the set of speakers. Found it all interesting and relevant to my work as an Internal Communications Manager.
Past Event Attendee
Love the concentrated focus on a topic over a few hours! Looking forward to the next one.
Past Event Attendee
Benefits Of The 3-Day Pass
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, April 28, 2026.
Interactive Pre-Conference Workshops are led by thought leaders and experts on corporate communications. Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing corporate communications challenges.
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders and consultants involved in:
Employee communications
Internal communications
Media relations
Corporate communications
Employee engagement
Global communications
Public relations
Public affairs
Human resources
Social media
Change management
Corporate intranets
Digital communications
Corporate affairs
Past Speaker Organizations Include:
Benefits Of Attending This ALI Conference
Accessto corporate communication practitioners from leading organizations with real examples and proven strategies through real-world case studies and intimate, interactive workshops
Networking list for attendees to continue the conversation after the conference
Interactive sessions allowing you to work with your strategic internal communications peers
Certificate of attendance for CEUs
Opportunity to meet with peers face-to-face while remaining safe
Guaranteed extensive, how-to instruction about elevating strategic corporate communications that you can use immediately
Opportunity to have your most pressing questions on strategic corporate communications answered in real-time
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
ContactMonkeyhelps you create, send, and track internal emails with multi-channel reach, right from Outlook and Gmail, so you can demonstrate the value of internal comms.
Freshmakes it easy for high-growth companies to build beautiful, personalised employee intranets in Microsoft 365.
Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.
Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
We'll kick things off at 9:30!
9:15 am - 9:30 am
Welcome & Speed Networking
Steve Crescenzo, CEO | Crescenzo Communications
9:30 am - 10:45 am
Workshop: Building A Modern Corporate Communications Strategy That Scales
Cindy Crescenzo, President | Crescenzo Communications
A working session on aligning corporate, executive, and employee communications under one strategic framework. Participants will map priorities, audiences, and channels to business goals. Expect hands on exercises and real world examples, not theory.
10:45 am - 10:55 am
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
10:55 am - 12:20 pm
Workshop: Leading Through Disruption: Communicating Change Without Losing Trust
Gary Ross, President | INSIDE COMMS
This workshop focuses on how to communicate clearly during restructures, leadership shifts, and market volatility. Attendees will practice message framing, sequencing, and leader enablement techniques that reduce noise and build credibility.
12:20 pm - 2:20 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Chicago hot spot!
**Dutch treat – we’ll ask for separate checks.
2:20 pm - 3:35 pm
Workshop: IGNITE in Action: A Playbook for Moving From Pilots to Enterprise AI
Jared Matfess, AI Architect | AvePoint
AI is moving fast, and many organizations are scrambling to keep up. Some are experimenting in pockets while others are trying to scale without the foundations in place. AI transformation is not a single project. It is a repeatable approach to working that helps you learn, adapt, and confidently introduce new solutions. That is why I created the IGNITE framework. It gives you a clear path from early inspiration to pilots that prove value, to iteration cycles that tighten quality, and to the operating model that lets you scale safely.
In this session, we will walk through what it takes to bring AI to life in a real organization. We will examine practical lessons from the field, patterns that distinguish success from frustration, and ways to build momentum without sacrificing control over risk. By the end, you will have a simple formula for helping your teams move faster, communicate more clearly, and build AI solutions that people trust and actually use. This is not a theory, it is a working approach you can bring home and start applying on day one.
3:35 pm - 3:45 pm
Afternoon Refreshments & Stretch Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
3:45 pm - 5:00 pm
Workshop: Your Reputation, Your Voice: Building a Strategic Personal Brand in the AI Era
Lisa Gibson, President & Founder | Ignite Communications
Communicators are experts at shaping the reputation of executives, organizations, and brands, but when it comes to building our own voice and visibility, many of us hesitate.
In this interactive session, we’ll explore why having a personal brand matters myths more than ever, tackle common myths and discuss how AI can help you build and amplify your brand authenticity and efficiently.
You’ll leave with:
• A simple framework to help you craft and amplify your personal brand
Practical ways to use AI as a thought partner while keeping your voice at the center
• A realistic approach to building visibility without adding hours to your week
By the end of the session, you’ll have a clearer point of view on your personal brand and a practical plan to start building it with confidence.
5:00 pm - 5:00 pm
Close Of Workshops
5:05 pm - 6:00 pm
Complimentary Networking Reception For Workshop Attendees, Speakers & Sponsors @ Venue Bar
Cheers to a great day full of content!
Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.
6:30 pm - 8:00 pm
Dinner With A Group—Reservations Have Been Made To Take In The Sights Of Chicago
First time in Chicago? Want to get out of the hotel? Meet your peers in the lobby at 6:00.
You'll be heading out to dinner at a local hot spot as you take in the sights of the city.
Day 1: General Sessions - 04/29/2026
8:30 am - 9:00 am
Registration: Badges, Breakfast, & Beverages
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
Chairperson's Welcome & Speed Networking
Steve Crescenzo, CEO | Crescenzo Communications
Welcome to the 5th Annual Strategic Corporate Communications Conference.
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.
9:30 am - 10:05 am
Case Study: From Production to Partnership: Anaplan's Playbook for Transforming it’s Team and Building a Magnetic Employer Brand
Trish Drennan, VP, Corporate Communications & Chief of Staff to the CPO | Anaplan
In today's hyper-competitive talent market, a powerful employer brand is no longer a luxury—it's a strategic imperative. This session provides a behind-the-scenes case study of how Anaplan’s comms team "earned a seat at the table” to define, then transform its Employer Value Proposition (EVP) from a concept into a potent magnet for attracting and retaining top-tier talent.
We'll share the unfiltered story of our transformation—the challenges, the wins, and the critical lessons learned. Attendees will leave with a practical playbook on how to:
Transform your communications team from editors and production assistants into business partners and contributors to your company’s growth and success.
Define an authentic EVP that deeply resonates with your ideal candidates and supports the needs of your business.
Translate your EVP into a dynamic employer brand activated across all your internal and external channels.
Create a suite of engaging content and resources that multiplies impact and reach.
Measure and report the ROI of your employer branding efforts in support of core business metrics.
This presentation provides a tangible roadmap to move beyond buzzwords and build a truly magnetic employer brand that wins the war for talent.
10:05 am - 10:40 am
Case Study: Get In The Weeds: How Breaking Out Of The IC Silo Leads To Stronger Corporate Communication
As internal communicators, we've stepped into a unique role—one where we must consistently craft clear, powerful and effective messages, even when the messages involve parts of our organization that we're less familiar with. While this is a huge responsibility, it's also an opportunity to become "jacks-of-all-trades," active learners, and team members who will leave the silo and "get in the weeds" of what their organization does, why it does it and how it can be done better.
With the help of a gardening motif, this presentation will explore why internal communicators are the primary cultivators of organizational understanding—professionals who must dig into the soil of the business, learn unfamiliar terrain and partner closely with subject matter experts (SMEs) to help messages take root and grow.
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Case Study: From Campaigns to Culture: Building an Internal Brand System That Actually Sticks
Clifton Johnson, Vice President, Internal Communications and Knowledge Management | Teach for America
Many organizations invest heavily in internal brand campaigns—posters, toolkits, launch videos—only to watch momentum fade once the campaign ends. This case study explores how Teach For America shifted from episodic brand efforts to a more sustainable internal brand system embedded into everyday work…and still left themselves room to adjust. For a non-profit that recruits college students, brand isn’t just a design system. It’s what makes sure that everyone (from staff to donors to prospects to community partners) are hearing the same story. That means making sure staff get to go deeper than just a poster.
Attendees will learn how Teach For America’s communications team aligned staff, leadership, and even alumni of the Teach For America around a shared brand narrative. You’ll hear what worked, what didn’t, and how the organization moved from surface-level awareness to consistent brand expression at scale. Participants will walk away with practical lessons about how to tell the story of brand changes while always modeling that brand is about more than just a splashy event or new campaign.
11:45 am - 12:20 pm
Case Study: Moving From Reactive To Proactive Crisis Communications
Mindy Weinstein, Director, Communications and Content | Association for Supply Chain Management (ASCM)
A case study on building a playbook before the crisis hits, including governance, escalation paths, and leader readiness.
12:20 pm - 2:20 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Chicago hot spot!
**Everyone is financially responsible for their own lunch.
2:20 pm - 2:55 pm
Interactive Session: Gallery Walk
Cindy Crescenzo, President | Crescenzo Communications
Take part in a lively Gallery Walk designed to spark conversation and shared learning. Flip charts with key communication questions will be posted around the room for participants to add their ideas, experiences, and comments. Afterward, the session chair will guide a group discussion to highlight common themes and insights gathered from the room.
2:55 pm - 3:30 pm
Case Study: From Insight to Influence: How Purpose-Driven Communications Build Trust, Activate Audiences, and Deliver Measurable Impact
Erica Knox, Manager, Social Impact and Corporate Communications | BET
In today’s environment, corporate communications must do more than inform—they must inspire trust, align stakeholders, and drive action. This case study breaks down how a purpose-driven communications strategy was designed and executed to engage diverse audiences, unify internal teams, and deliver measurable outcomes across platforms.
Drawing from real-world campaigns spanning internal communications, executive messaging, social impact initiatives, and media strategy, this session will walk attendees through the end-to-end process: identifying the insight, shaping the narrative, aligning stakeholders, and measuring success. Attendees will gain practical frameworks for building trust-based messaging, activating employees as ambassadors, and ensuring communications strategies ladder up to broader business and cultural goals.
Attendees will learn how to:
A repeatable framework for building trust-based communications that drive real behavior change and moves audiences from awareness to action
Unify internal, executive, and external communications under a single strategic narrative
Practical methods for proving ROI in communications by amplifying how communications efforts drive trust, engagement, and business outcomes
3:30 pm - 4:10 pm
Sponsor Showcases: Tools You’ll Want in Your Toolkit
Take advantage of this interactive break to connect with our sponsors and experience their products and services firsthand. Each sponsor will host live demos at their table—giving you the chance to explore innovative solutions, ask questions, and find the tools that best support your work.
Dara Cohen, Senior Director, Strategic Communications & Media Relations | American Gaming Association
Moderator: Steve Crescenzo, CEO | Crescenzo Communications
Tiffany Williams Goetzinger, Director, Internal Communications | NORC at The University of Chicago
Jessica Sipperley, Director, Communications and PR | Health Care Service Corporation
Kirsten Culbertson, Executive Director, Digital Technology Strategy, Internal | Comcast
In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback from your peers. Corporate leaders discuss how they justify investment, prioritize work, and say no when everything feels urgent.
4:55 pm - 5:00 pm
Chairperson’s Wrap Up & Key Takeaways
5:00 pm - 6:00 pm
Close Of Day 1—Join Us For A Networking Reception @ Venue Bar
Don't stop the conversation!
Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms
Participate in raffles & sign-up for dinner with your peers!
6:30 pm - 8:00 pm
Dinner With A Group—Reservations Have Been Made
Want to keep the conversation going? Join a group of attendees for dinner at a local Chicago hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
**Dutch treat.
Day 2: General Sessions - 04/30/2026
8:30 am - 9:00 am
Breakfast & Visit Your Sponsors
Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.
9:00 am - 9:30 am
Day 2 Kick Off & Chairperson Address
Steve Crescenzo, CEO | Crescenzo Communications
Together we will recap yesterday's top takeaways and set the stage for this final day of learning.
9:30 am - 10:05 am
Case Study: Elevating The Role Of Corporate Communications At The Executive Table
Robin McCasland, SCMP, IABC Fellow, Senior Director, HCSC Communications | Health Care Service Corporation
The communication profession has shifted steadily over the past several decades from tactical support (“babies and bowling scores” newsletters) to a vital, strategic part of an organization’s success. It hasn’t been easy, and there are still businesses whose leaders do not understand the value of strategic communication and how it not only informs but inspires and motivates audiences to change behaviors and beliefs.
In this session you will learn about
Building trust and a great reputation among leaders with whom you partner;
Learning more about your business and industry to support more strategic communication; and
Being proactive with strategic communication planning that positions you as a trusted advisor and savvy communications professional (vs. “communicator”)
10:05 am - 10:40 am
Case Study: Measuring What Matters In Corporate Communications
Alice Ferreira, Corporate Communications | Webster Bank
A candid look at what metrics resonated with leadership, what did not, and how measurement influenced future investment decisions.
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Interactive Session: Story Swap
Steve Crescenzo, CEO | Crescenzo Communications
In this interactive session, participants pair up to share brief stories of when communication worked well and identify common themes that can be applied in their own organizations.
11:45 am - 12:30 pm
Panel: Executive Communications: Where Strategy Meets Reality
Jonathan Newman, Director, Corporate Communications, Universal Television Entertainment | NBC Universal
Joie Healy, Senior Director Digital Communications | Cisco
Moderator: Steve Crescenzo, CEO | Crescenzo Communications
Kyle Donash, Director, Corporate Communications | U.S. Cellular
Kristi O’Brien, Director, Department of Communications | Northwestern Memorial HealthCare
In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback from your peers. Panelists share what works, what fails, and how to manage leaders with very different communication styles.
12:30 pm - 12:45 pm
Key Takeaways, Conference Wrap-Up
Speakers
Kacey Finch Sr. Communications Specialist | Brinker International
Joie Healy Senior Director Digital Communications | Cisco
Dara Cohen Senior Director, Strategic Communications & Media Relations | American Gaming Association
Lisa Gibson President & Founder | Ignite Communications
Cindy Crescenzo President | Crescenzo Communications
ContactMonkeyhelps you create, send, and track internal emails with multi-channel reach, right from Outlook and Gmail, so you can demonstrate the value of internal comms.
Freshmakes it easy for high-growth companies to build beautiful, personalised employee intranets in Microsoft 365.
Interested in becoming a Sponsor?
Introduce your brand, product, or services to key decision makers
Please call the hotel by Monday, March 23rd, 2026 and mention the “5th Annual Strategic Corporate Communications Conference” to ensure the group rate of $279.
Steps from Millennium and Grant Parks, world-renowned shopping on Michigan Avenue, and the breathtaking Riverwalk and Lake Michigan, Fairmont Chicago, Millennium Park's premier location is near the city’s best dining and shopping. Discover Latin cuisine without borders at Toro Chicago, experience unmatched relaxation in Leaf Spa, and explore all this top-rated city has to offer.
1. Take an Architecture River Tour A Chicago River tour is one of the best ways to experience the city. You will get incredible views of Chicago’s famous skyline while learning about the history and design of its world class architecture.
2. Stroll Through Millennium Park & Grant Park Just a short walk from the hotel, Millennium Park is home to some of Chicago’s most recognizable sights, including Cloud Gate, also known as “The Bean.” It is a great spot for photos and a relaxing walk.
3. Explore the Chicago Riverwalk Enjoy waterfront views, public art, restaurants, and places to sit and unwind along the Riverwalk. It is an easy way to take in the energy of downtown Chicago between sessions.
4. Visit the Field Museum One of Chicago’s most beloved cultural attractions, the Field Museum is home to world-famous exhibits, including Sue, the largest and most complete Tyrannosaurus rex ever discovered. It is a great choice for attendees who want to explore history, science, and culture.
5. Shop and Dine on Michigan Avenue Chicago’s Magnificent Mile is nearby and offers premier shopping, restaurants, and classic city views. It is a perfect choice for anyone wanting to experience one of the city’s best-known destinations.
Flying
✈️ O'Hare - 27 Miles away 30 Mins - 1 Hour depending on traffic
All extra savings may be combined with early bird rates. Only 1 coupon code is allowed per registration. Coupon codes and discounts must be applied at the time of the original registration. No adjustments can be made after the original registration.
Terms & Conditions Of Your Registration:
PAYMENT
Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
CANCELLATION POLICY
You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $399 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
PROGRAM CHANGES
Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing. ALI is here to help. Click here to download a Justification template.
Hear what past attendees had to say:
"Fantastic collection of knowledgeable speakers that were willing to share."
"Got a lot of practical tips/ideas I can potentially implement."
"The panels at the end of each day were the best part but there wasn't anything I didn't like. I do also appreciate the lunches together."
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