Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.  

Welcome to the 3rd Annual Strategic Corporate Communications West Conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts. 

This case study explores how organizations respond to unexpected, high impact situations that threaten public confidence. It focuses on decision making speed, transparency, and coordinated messaging across stakeholders. 

Key Takeaways 

• How early decisions shape long term trust 

• The role of transparency under intense scrutiny 

• Core elements of an effective response structure 

This session examines how organizations maintain strong internal communication when budgets, staff, or tools are constrained. The focus is on prioritization, clarity, and effective use of existing channels. 

Key Takeaways 

• What to prioritize when resources are limited 

• Ways to maximize impact using current tools 

• How clarity outperforms volume in internal messaging 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

This case study looks at how organizations introduce AI tools into corporate communications while protecting trust and brand voice. It explores balance between efficiency and human oversight. 

Key Takeaways 

• Where automation adds the most value 

• Risks that can undermine credibility 

• Principles for responsible AI use in communications 

This case study examines how organizations foster connection and shared purpose across locations and time zones. It highlights leadership communication and consistent practices. 

Key Takeaways 

• Communication behaviors that reinforce culture 

• The role of leadership visibility 

• Why consistency matters more than frequency 

Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local Seattle hot spot!
 

**Everyone is financially responsible for their own lunch.** 

In this interactive session, participants work through realistic communication scenarios where speed, transparency, and risk compete. Small groups choose a response path, weigh the tradeoffs, and discuss how different decisions can build or damage trust over time. The session highlights how judgment and alignment matter as much as messaging.

Most brands don't get to reset their voice. They inherit one. After acquisitions, leadership changes, pivots, or category shifts, companies end up with a patchwork of identities, competing executive instincts, and aspirational language. This session will offer a framework that communications leaders can utilize to clarify brand identity. Sharing her own experience with the Napster brand as a case study, Gillian Sheldon, Global Head of Communications at Napster will demonstrate how to reconcile your brand’s past with its present, align executive voices, create employees who are brand champions, and position communications as a strategic function whether you are experiencing minor turbulence or a major transformation.

Key Takeaways:

• Inherited brands can be simplified with the right framework.
• Your brand history can strengthen, not limit, your message.
• Aligned leaders and employees turn communications into strategy.

Recharge with coffee, light snacks, and great company. This informal networking break gives you the perfect opportunity to connect with peers, exchange ideas, and spark collaborations before heading back into the sessions. 

This panel examines both the promise and perils of artificial intelligence in communications. Topics include AI transformation across industries, jobs that will evolve versus disappear, ethics in AI deployment, required human capabilities for relevance, and where AI enhances versus where human judgment remains essential. 

Don't stop the conversation! Join us at the lobby bar as you network with your peers. Participate in raffles & sign-up for dinner with your peers! 

Want to keep the conversation going? Join a group of attendees for dinner at a local Seattle hot spot. Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
 

**Everyone is financially responsible for their own lunch.** 

Enjoy complimentary coffee, tea and breakfast as you network with fellow attendees on this final day. 

Together we will recap yesterday's top takeaways and set the stage for this final day of learning. 

This case study examines how organizations communicate when values based topics draw scrutiny or debate. It focuses on alignment, listening, and risk awareness. 

Key Takeaways 

• How to align internal and external messaging 

• The importance of stakeholder listening 

• Ways to reduce reputational risk 

In this fireside chat, senior communication leaders reflect on navigating moments when there are no clear playbooks. The conversation explores how experience, values, and judgment shape decisions around sensitive issues, stakeholder pressure, and reputational risk. This session offers honest insight into what leaders wish they had known earlier and how communicators can prepare for complexity, not certainty. 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

This session challenges participants to connect communication decisions directly to business outcomes. Teams design a message, select channels, and define how success would be measured beyond basic activity metrics. The focus is on proving value in ways leaders understand and expect. 

Addresses the challenges of communicating in a polarized environment. Panelists discuss how organizations navigate sensitive issues, manage differing stakeholder expectations, and protect trust and reputation during periods of heightened tension and uncertainty.