Top 10 Takeaways from ALI Conference’s “Strategic Corporate Communications” Virtual Conference: The Latest Trends and Best Practices in Corporate Communications
ALI Conference’s recent “Strategic Corporate Communications” virtual conference provided valuable insights into the latest trends and best practices in corporate communications. The conference covered a range of key topics, including organizational values, employee engagement, leadership communication, change management, diversity and inclusion, technology, and more. Here are the top 10 takeaways from the conference:
1. Organizational Values:
The importance of organizational values and how they translate into language and behaviors employees use externally. Aligning values with corporate messaging helps to establish trust and credibility with stakeholders.
2. Engaging Deskless Employees:
Deskless employees often feel disconnected from the company’s communication channels, making it challenging to engage them. To address this, companies need to identify channels and strategies that resonate with this audience. Click here to learn more about our upcoming conference on engaging deskless workers.
3. Focus on What’s Important:
The key to effective communication is to focus on what’s important to the business. This requires a deep understanding of the company’s objectives and how communication can support them.
4. Building Trust with Leaders and Managers:
Roadshows and other engagement activities can help build trust with leaders and managers. Providing them with the tools and resources they need to communicate effectively can help to bridge the gap between management and employees.
5. Helping Leaders and Managers Communicate Better:
To support effective communication, corporate communications teams need to show how they can help leaders and managers tell the company’s story more effectively.
6. Setting Milestones and Goals:
Setting milestones and goals can help the team feel successful along the way. This helps to build momentum and maintain engagement.
7. Explaining the Landscape that Shapes the “Why” of a Change:
Explaining the landscape that shapes the “why” of a change can help to drive change. By providing context, employees are better able to understand why a change is necessary.
8. Bridging the Internal and External Divide:
Companies need to bridge the internal and external divide by showcasing their DEI efforts and employee resource groups externally to bring internal and external together.
9. Consistency Across Channels| Best Practices in Corporate Communications:
Consistency across channels with tone and timing is essential to keep audiences engaged. Companies should use a communications plan template to establish a process and infrastructure for all communications.
10. AI’s Impact on Corporate Communications:
AI can be used to generate ideas, summarize documents, and create key takeaways. Companies should consider using AI to maximize the value of their corporate communications.
In summary, the ALI Conference’s recent “Strategic Corporate Communications” virtual conference covered a wide range of topics and provided valuable insights into the latest trends and best practices in corporate communications. Companies should focus on aligning their values with their messaging, engaging deskless employees, building trust with leaders and managers, setting milestones and goals, and using AI to maximize the value of their communications. By doing so, they can bridge the internal and external divide, drive change, and create a more engaged and informed workforce.
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