Tag: measurement

Written by Sean Williams, True Digital Communications. Every leader can agree: Employee resistance is one of the most frustrating experiences. You spend countless hours putting thoughtful consideration into the decisions you make for your organization, only to be met with resistance. Employee push back can feel like a roadblock, but it can actually improve your organization and culture. To make

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Written by Rachel Folz, Cerkl. Of course, you want to grow your stats, it’s how you measure your success. But a boost is more than an up-trending graph; a true boost can change your perspective and grant you the ability to see more of the playing field. Define Success Like it or not, data is one of the best ways

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Written by Jodi Beaubien. HR professionals are faced with the daunting task of successfully aligning workforces with the strategic mission and objectives of their organization. Suffice to say while managing costs. These priorities are often competing, yet they don’t have to be. Data conveys the interconnected relationship between an internal communication strategy and organizational success. However, it remains a challenge

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Written by Cindy Crescenzo, CrescenzoCommunications.com. The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just

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Originally written on Polite Mail. Measurement isn’t worth anything if you’re doing it for it’s own sake. It must tie into your organization’s overarching goals. As Rachel Miller puts it in an article on All Things IC: Too often I see communications teams working in complete isolation from the rest of the business. When I ask how their activities support the organizational

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Written by Charong Chow, SocialChorus.com. It’s not your imagination – reaching your employees is hard. In our Technology Gap Survey, communicators reported that 71% of employees don’t read email and other content, 36% said employees were unhappy with the format in which most content is delivered, and some were at a total loss knowing where to look for updates. With

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You’ve seen the acronym, SMART for communication objectives, right? It’s not so much a demand as it is a guide, a how-to for creating a good objective. It’s also how you set the stage for effective measurement in communications, and in pretty much every other endeavor. The key is to have a clear idea of what you’re trying to accomplish.

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Measurement and analytics are “in”, and measuring digital communications is easier than ever before.  Easy, however, doesn’t necessarily equate to accurate or actionable.  Much like the “hit rates” of early web analytics, email open rates simply don’t provide a lot of real value.  Let’s examine why. Why your email open rate is under 25% During a recent communications conference, I

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Written by: Emma Hanley, Newsweaver Communications Specialist Are you struggling to measuring internal communications? Or are you one of those beleaguered members of the 16% of corporate communicators that aren’t measuring at all? If the idea of trying to pull together data from your organizations intranet, ESN, email platform fills you with dread then rest assured you are not alone.

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