Tag: internal comunications

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and are inspired by the ‘why’

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