measuring value

Unsure about measuring value? Get over it! It’s where the money’s going to be. Just ask a Smashing Pumpkin

Picture Credit: @Bmorrisonphoto For far too many internal communication professionals the concept of measurement is a bit like physical activity for the deplorably lazy: they know they should do it, they know that it’s good for them, but they find it difficult so don’t do it nearly as often as they should. It’s time to

...Read Full Article
10 Commandments of Internal Branding, Culture, and Employee Engagement

Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement

It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we

...Read Full Article

What the heck is an EVP?

Written by Ann Melinger, originally published on the Brilliant Ink Blog, August 26,2016.   What is an EVP? Okay, before you read the headline and think, “Come on, Ann, you’re supposed to be an employee engagement expert. Shouldn’t you know what an EVP is??” – let me clarify. We’ve been hearing a LOT about EVPs

...Read Full Article
employee experience

Let’s get clear: Employee Experience vs. Employee Engagement

Written by Preston Lewis, Founder & CEO, Intactic.com Last week I was the Chair of the ALI Strategic Internal Communications and Employee Engagement Conference in Chicago and I shared my perspective on the relationship between employee experience and employee engagement. It resonated with the audience, so I thought it would be helpful to elaborate further.

...Read Full Article

The Essentials of Employee Value Propositions

Written by Allan Steinmetz , CEO at Inward Strategic Consulting Two weeks ago I attended the Advanced Learning Institute’s (ALI’s) Employee Engagement and Internal Brand Activation conference in Chicago. I was asked by ALI to lead a step-by-step employee engagement workshop on the first day which was well attended. As a speaker, I was also

...Read Full Article

The (New) Definition of Employee Engagement

Written by: Lenny DeFranco Employee engagement has been one of the most talked-about topics in human capital management for twenty-five years. And yet, despite the attention of professionals from every area of the business world—or maybe because of it—the term itself has never gained a universal definition. There’s no reason it couldn’t, though. On the

...Read Full Article

5 Trends for Talent Acquisition in 2016

Written by: Miriam Dushane  As we head into 2016, I believe that most employers – whether hiring in local markets or nationally – will experience increased difficulty in recruiting. This challenge will be driven mainly by a growing demand for high-quality candidates across all levels and types of positions. Everyone involved in hiring will need

...Read Full Article

Brillance@Work — How To Enhance The Employee Experience Through Technology

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” – Arthur Schlesinger, Historian In “The 11 Vital Internal Communications Trends You’d Be Crazy to Ignore,” Shel Holtz states that “with employees able to see instantly what their work team peers, project peers, bosses and

...Read Full Article

Brillance@Work — Speaking Authentically Delivers On Your Brand Promise

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Your employees are your best advocates for business success. But you must carefully plan how to help them spread their love of your organization. In “8 Steps to Turn Staffers into Online Brand Ambassadors,” Courtney Howell states that “when provided with proper training and the right tools, employees can add

...Read Full Article

Brillance@Work – What Does Your Internal Brand Achieve?

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Many organizations don’t realize what they can achieve through their own employee advocates. They are missing out on increased brand awareness and employee and customer satisfaction. In “How to Turn Your Employees into Your Biggest Advocates,” Amanda Grinavich states that “employees’ passion about where they work and what they

...Read Full Article