Moving at an average of 24 frames per second, video can present more information to your audience at one time than any other medium. That’s why video continues to dominate in communications. Yet, it can be easy to be distracted by a beautiful image, especially when film and video professionals spend most of their time on focus, lighting, color, and composition. As corporate communicators, writers, and producers, it is our job to ensure that all videos start with substance, and not style — because sometimes, if we don’t prioritize that, no one else will.

In this section, you will learn:

• What makes a compelling visual story (and what does not)
• How to flesh out the elements of the visual picture that will give more information to your audience