The Podcast Imperative: Why Your Communications Strategy Needs a Mic

In an era of endless doomscrolling, unread newsletters, and general content fatigue, podcasts have evolved from an experimental medium to a crucial element for all modern communications arsenals. Trust in C-suite executives is dwindling, and traditional comms methods of messaging struggle to break through. But there’s good news: people are still listening—literally. With global podcast listenership projected to surpass 500 million in 2025, this keynote explores why internal communications leaders must embrace audio as a core strategy to engage employees, build culture, and create internal evangelists for your corporate mission. From how the “podcast election” of 2024 signaled a major shift in persuasive audio storytelling, to the power of podcasts to establish thought leadership in your C-suite, and the connection fostered by conversational shows, we’ll dive deep into what this means for businesses looking to build loyalty, engagement and trust among their workforce. This session provides a roadmap and tools for how organizations can leverage podcasts to drive impact where other efforts are falling flat.

Key Takeaways for Attendees:

• Why Podcasts Can Break Through When Other Comms Methods Fail: How podcasts succeed in an attention-deficit world, and why your leadership will listen to your case for an evolved comms strategy.
• Meeting Your Team’s Shifting Media Consumption Trends: The rise of “found time” content consumption—during commuting, workouts, cooking, and household obligations.
• From Emails to AirPods: Incremental, iterative tools for adding podcasts to your communications strategy without breaking the bank–or your existing effective methods of communicating to your employee base.