If you are an internal communicator tasked with making a video, chances are you are not the one crafting the video—your expertise is probably in communications strategy and writing, not cinematography or video editing. Now that you are familiar with the three-act structure and the importance of thorough pre-production, you’ll want to choose a video partner who will help you achieve your story goals.

In this session, you’ll learn:

• The questions you should ask of prospective video partners
• The questions they should be asking you
• The process for pre-production that ensures you focus on the substance behind a captivating visual
• Typical roles on video teams, and how you fit in as the corporate communicator