Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses. This workshop will show many examples of how other organizations have calculated the return on investment (ROI) for internal communication—including government entities.

This workshop will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization’s communication investment. Specifically, we’ll cover how to:

• Identify the current knowledge and attitude messages leading to undesirable actions and the ideal ones needed to achieve behavior changes
• Conduct a variety of measures on messages, channels, and outcomes to see how effective your communications are in contributing to the change
• Calculate the return on investment (ROI) for specific communications, and even estimate the potential return with your management before you present them with the budget you’re recommending