During the COVID-19 pandemic, communicators have been challenged with not only disseminating key information to keep employees safe but also to be understanding and comforting during times of great stress. During this session, Allison will share her company’s approach using video as one way for her CEO to connect with employees across the country.

Key points will include:

• Balancing emotional and heartfelt content with a focus on business operations
• Remaining transparent and optimistic in an uncertain world
• Embracing technology and getting out of your comfort zone