Learn how the team at Microsoft developed a blueprint for organization-wide storytelling efforts. Through a compelling case study, Miri Rodriguez will share the workings of an internal Storytelling Council. You will also learn how storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspired them to action.

You will learn:

• Ways to encourage every employee within your organization to become a skilled storyteller
• How to share your stories within, as well as take them to market
• Strategies to craft a story with empathy and design principles