Who Are You Talking to? Three Tools to Understand Your Audience and Create Internal Communications Strategies That Work – BC Public Service

Who Are You Talking to? Three Tools to Understand Your Audience and Create Internal Communications Strategies That Work – BC Public Service

Participate in this session and learn how to:

  • Leverage demographic data
  • Conduct simple user persona interviews and create profiles for key job families
  • Create systems maps for key themes from the research and identify leverage points for success
  • Use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization

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