Who Are You Talking to? Three Tools to Understand Your Audience and Create Internal Communications Strategies That Work – BC Public Service
Participate in this session and learn how to:
- Leverage demographic data
- Conduct simple user persona interviews and create profiles for key job families
- Create systems maps for key themes from the research and identify leverage points for success
- Use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization
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