Employees are your most powerful brand ambassadors. How they talk about your organization to their families, friends, and networks influences how those groups perceive your brand and mission. But you need to provide them with tools and resources to help them tell your story with confidence.

In this session, you’ll learn how to:

• Create an easy-to-understand messaging framework about “who you are and what you do”
• Use stories to engage and inspire your employees
• Develop a brand ambassador program that works for your organization and employees