More than 20 years ago, management guru, Peter Drucker, was credited with uttering the phrase “Culture eats strategy for breakfast.” Arguably, this quip is even more relevant in 2021. As government communicators, we can, and should, play a vital role in leading cultural transformation efforts within our agencies. As an added benefit, leading such efforts can serve to expand your sphere of influence and increase the relevance of the communications function within our agencies.

During this highly interactive and discussion-based session, we will examine best practices for building culture and employee engagement, while expanding the role of the communications function, and our reputation, within the agency. Emphasis will be placed on applying the lessons learned to YOUR situation and we will allow ample time for sharing tips and tricks.

• Learn three simple strategies for impacting culture and employee engagement within your agency, while also enhancing your credibility as a communications professional
• Gain tools, lessons learned, and practical tips for implementing the approach in your organization
• Have the opportunity to discuss and share best practices and tactics with the facilitator and other attendees