From AI User to AI Leader: Moving Beyond Efficiency to Prove Strategic Value

Leadership teams are asking tough questions about AI adoption: Where’s the ROI? How’s this making our workflow faster? How do we move beyond efficiency gains to real business value? Meanwhile, generative AI is fundamentally transforming how communication work gets done with capabilities that now rival real, human professionals. Communication functions face a critical choice: continue focusing on individual productivity gains or step up as the strategic leaders who shape organizational AI adoption. This session focuses on how communication professionals can move beyond efficiency metrics to demonstrate real strategic value while positioning themselves as the organizational authority on AI communication standards. 

This session covers… 

• How to assess your current communication workflows against AI capabilities to identify the highest-value use cases for your team 

• Moving beyond “good first drafts” to use cases that enhance editorial excellence and elevate strategic thinking 

• Skill development and skill erosion risks, and deciding what tasks to keep human-centered vs delegating to AI with human oversight 

• How to position your function as the organizational authority on AI-assisted communication—from content quality to usage principles