From pandemics to plane crashes, disappointments to disasters, speechwriters are often called upon to craft the words that deliver heartbreaking news. History is packed with examples of sad news delivered skillfully and of tragedies conveyed callously. Together, we’ll explore what to do and what to avoid.

In this session, you’ll learn:

• How to write speeches that deliver sad or disappointing news compassionately and effectively
• The reason so many speakers fail at doing so (and how to help them avoid it)
• The unexpected personal effect of writing emotionally charged speeches