Let’s talk about the real challenges we have as communicators to create compelling storytelling—and how to make it happen anyway!

Tiffin Jernstedt, who has led communications at several top fashion brands, will discuss some of the hurdles she has experienced, including:

• Department structure issues
• Talent management
• Competing priorities
• Messages communicators need to manufacture that have to be “authentic”
• Budget restrictions
• Creating content that readers will remember when they scroll for 2 seconds!