Company leaders understand the value of giving back to the communities they serve and the power of a civically engaged workforce. While community involvement may be encouraged or even expected, it can be difficult to motivate employees to support company philanthropic goals that are outside the scope of their daily work. This can be especially tricky with remote, hybrid and undesked workers. We’ll explore how storytelling can connect employees to your corporate citizenship goals and motivate teammates to serve their community behalf of the company.

In this session, we’ll use Duke Energy’s annual giving campaign to explore what works—and doesn’t work—to inspire employees to get involved in their community. Specifically, we’ll cover how to:

• Share your vision with employees without dictating
• Use personal storytelling to inspire your workforce
• Turn inspiration into community action