Before you can share compelling and authentic stories with your team, you have figure out what voices are missing, hear what those people have to say, and then help them share their stories in a way that feels authentic for them. Basically story telling starts with story listening. When Teach For America assessed their internal communications, they realized that the voices missing were of the students impacted by staff members’ work every day.

This case study will take a look at what TFA’s Staff Communications team tried and what they learned, offering tips for:

• Identifying what voices and stories might be missing from your internal communications work
• Crafting a storytelling approach that helps new storytellers find their voice
• Picking a storytelling format that feels authentic, both for the storyteller and the audience