The Business of Storytelling: How the Right Story Can Support Strategic Priorities for Your Organization – The Walt Disney Company
Everyone loves a good story, but when it comes to providing value to your organization, Internal Communications teams have to think beyond the entertainment factor. This means working alongside key partners to understand business goals and find meaningful ways to tell their story.
In this session, you’ll learn how to generate stories that:
- Build connections with your audience while underscoring your company’s purpose
- Take complex information and use visuals to make it clear and relatable
- Tap into your own version of “Pixie Dust” to foster pride and motivate employees
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