Authenticity Matters: Moving beyond the vernacular to create meaningful communications strategies for genuine and inclusive environments

Authenticity Matters: Moving beyond the vernacular to create meaningful communications strategies for genuine and inclusive environments

This session focuses on ways leaders can leverage communications to move beyond the growing fatigue of “diversity and inclusion” concepts and prioritize real and genuine experiences. For communicators, this means challenging our leaders to value our evolving world landscape by communicating in relatable and authentic ways beyond buzz words, hashtags and passing trends.

Learn how a government communications team is adapting its approach to balance high-visibility media demands while also fostering an inclusive work environment, including:

  • Choosing inclusive language and imagery with careful consideration to phrases, acronyms, and cultural and racial norms
  • Engaging in storytelling—empowering employees and the public with their own voice around core agency D&I issues that focuses on real experiences and relays the inclusive story of the organization and its stakeholders
  • Amplifying underrepresented voices and helping employees and leaders embrace diversity absent tokenism by sharing experiences in real and genuine ways

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