Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!

Welcome to the 14th Annual Strategic Internal Communications Conference.
In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

Employee attention is harder to earn than ever, and leadership messages often struggle to compete with packed inboxes and competing priorities.

In this session, attendees will learn how a simple "Guess the EOT" campaign transformed engagement with our executive video series by tapping into curiosity, participation, and friendly competition. Faced with a challenge to increase viewership of executive communications, our internal communications team developed a multi-channel campaign that invited employees to identify a mystery member of the Executive Operating Team based on clues released through Internal News and Teams.

The results exceeded expectations:

• Executive video views increased by 56%.
• The campaign generated some of the highest engagement rates of the year across internal channels.
• Employees actively participated in conversations, submitted guesses, and returned multiple times throughout the campaign to uncover new clues.

Attendees will leave with practical strategies for:

• Using gamification to increase participation without significant budget or technology investments.
• Building anticipation around leadership communications.
• Integrating executive content into broader employee engagement campaigns.
• Leveraging Teams, newsletters, and social-style communications to drive visibility.
• Measuring success and demonstrating business value to leadership.

This session will provide a real-world case study complete with campaign planning, messaging examples, metrics, lessons learned, and ideas that communicators can immediately adapt in their own organizations.

No matter what industry you're in, getting employees to post authentically on social media isn't easy; the fear of "saying the wrong thing" runs deep. This session shares how one employee advocacy program grew from zero buy-in to a waitlisted, high-demand initiative across new regions and platforms in just one year. Attendees will leave with practical, adaptable tactics for building trust, balancing brand guardrails with authentic voice, and turning skeptical employees into your most effective brand advocates.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

This case study will discuss UC Santa Cruz web strategy and the creation of an internal Toolkit website to better serve organizational needs while moving internal communications off our public-facing marketing sites.

What attendees will take away:

• Separate internal communications from external marketing content and make the case for giving each audience its own digital experience.
• Use audience segmentation to determine what information belongs where. Develop a content strategy based on audience needs rather than organizational structure — moving from “Who owns this information?” to “Who needs this information?”
• Use content audits to identify, consolidate, relocate, and retire outdated or redundant information.
• Navigate stakeholder resistance and organizational politics when changing long-standing assumptions about where information should live.

Learn how Corporate Communications helped customers and associates navigate several major changes in the same year by connecting departments, improving collaboration, creating new deliverables and building greater alignment across a complex organization.

Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local San Francisco hot spot!

**Everyone is financially responsible for their own lunch.

Work in small groups to map the key audiences, channels, and moments that matter most in your organization. You’ll leave with a practical framework you can adapt to align communications with business goals.

Examine how an organization addressed employee distrust and improved credibility through more open, honest, and consistent communication.

Take advantage of this interactive break to connect with our sponsors and experience their products and services firsthand. Each sponsor will host live demos at their table—giving you the chance to explore innovative solutions, ask questions, and find the tools that best support your work.

Internal communications is evolving faster than ever. Bring your biggest questions to a panel of senior communications leaders as they discuss the trends, challenges, strategies, and opportunities shaping the future of the profession—from AI and emerging technology to employee engagement, leadership communications, measurement, channels, and more.

Don't stop the conversation!

Join us at the lobby bar as you network with your peers and sponsors.

Participate in raffles & sign-up for dinner with your peers!

Want to keep the conversation going? Join a group of attendees for dinner at a local San Francisco hot spot.

Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.

**Dutch treat.

Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.

Together we will recap yesterday's top takeaways and set the stage for this final day of learning.

Explore practical ways AI can support content creation, personalization, planning, employee listening, and communications measurement—while maintaining trust and human judgment.

Develop a strategy for helping executives communicate with greater consistency, visibility, transparency, and authenticity.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Explore hands-on ways to move beyond one-way announcements and create real feedback loops with your workforce. Through live polling and peer exchange, you’ll swap tactics for building trust, participation, and connection.

What is your organization struggling with right now? This interactive, audience-driven discussion puts your questions at the center of the conversation. Ask experienced internal communications leaders about anything from strategic planning and employee engagement to frontline communications, crisis response, organizational change, mergers, measurement, AI, and beyond.