Video Storytelling for Corporate Communications

Video Storytelling for Corporate Communications

How To Create Videos To Engage, Inform, Motivate and Promote Your Employees and Organization

November 01, 2022 - November 02, 2022 | 11AM-3PM | Virtual

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  • Discover the elements of a compelling visual story
  • Write a video script that engages your audience
  • Ask the right questions to capture an authentic story
  • Measure the results of your video storytelling

Register by Oct. 7 to save $300

As Organizations Seek Effective Ways to Communicate with a Hybrid Workforce, Videos Are a Powerful Tool to Drive Connection and Engagement.

Join your communications peer to learn best practices to elevate your video storytelling—whether you are hiring a production crew or need to create a DIY video on your phone.

During this virtual event, you will learn:

  • How to set communications goals for your videos
  • What makes a compelling visual story (and what does not)
  • How to conduct an on-camera interview to build rapport and trust with your interview subjects
  • The right questions to ask to elicit more powerful and emotional responses
  • Ways to assess the effectiveness of your video storytelling
  • The key ingredients to capture a genuine and authentic story from your subject
  • How to connections with your audience while underscoring your company’s purpose
  • And so much more!

PLUS! Attend a pre-conference workshop and you’ll discover how to:

  • Flesh out the elements of the visual picture that will give more information to your audience
  • Use the three-act structure to keep your audience watching
  • Trouble-shooting a bad video and how to fix it
  • Organize roles on video teams, and how you fit in as the corporate communicator

Benefits of the 2-Day Pass:

Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, November 1.

Interactive Pre-Conference Workshops are led by thought leaders and experts on video storytelling for internal communications. Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing video storytelling challenges.

You’ll Learn From:

Testimonials from our latest Video Storytelling event:

Who Should Attend:

This Conference has been researched and designed for Vice Presidents, Directors, Managers, Specialists, Officers, Leaders, and Consultants involved in:

  • Internal Communications
  • Employee Engagement
  • Brand Communication
  • Strategic Communications
  • Employee Communications
  • Training & Development
  • Employee Relations
  • Public Relations
  • Human Resources
  • Strategic Planning
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development

Benefits of Attending This ALI Virtual Conference:

  • Access to practical presentation with real examples and proven strategies from your peers at a variety of leading organizations
  • Networking list for attendees to continue the conversation after the  conference
  • Interactive, hands-on breakout sessions allowing you to work with your internal communications peers
  • Certificate of attendance for CEUs
  • Opportunity to meet with peers face-to-face while remaining safe
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing questions on the topic answered in real-time

This isn’t a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!

Leave with a thorough understanding of the latest best practices in video storytelling for internal communications—and how they apply or can be applied in your work context.

Sponsored by:



Lizzie Costello

Lizzie Costello
Owner & Creative Director
Costello Productions

Matthew Head

Matthew Head
Sr. Multimedia Producer
Mayo Clinic

Kim Saltmarsh

Kim Saltmarsh
Senior Manager, Internal Communications
Bright Horizons

Paul Baltes

Paul Baltes
Director Of Communications
Nebraska Medicine

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