The Virtual Event Where Communicators Master Measurement!
Learn how internal communicators use data, analytics, and audits to measure effectiveness and optimize internal communication strategies. Discover proven methods for evaluating impact, identifying areas for improvement, and aligning communication outcomes with organizational goals.
About This Internal Communications Virtual Certificate Series
Internal communication teams are often asked to prove value but lack a clear measurement framework. Without data, it’s challenging to prioritize efforts, demonstrate ROI, or show leadership the actual impact of communications.
This certificate series will provide the tools and models to measure effectiveness, analyze outcomes, and use insights to refine strategy. With measurement in place, communicators can demonstrate tangible results, shift from reactive to proactive planning, and make a compelling case for resources and influence.
You will learn how to:
- Identify meaningful metrics tied to communication goals.
- Conduct audits to uncover strengths, gaps, and opportunities.
- Apply analytics to evaluate channel performance and audience reach.
- Translate insights into actionable improvements for future campaigns.
- Report results in a way that resonates with stakeholders and leadership.
Hear what past attendees had to say:
Took away some good tips and really enjoyed hearing the more real-life scenarios from the panel.
I liked how the speaker got into the details on the how to back end of the work.
It was great to learn the applications of tools that I have not used. I’m better equipped to apply this knowledge in future work.
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders, and consultants involved in:
- Internal Communications
- Corporate Communications
- Human Resources
- Employee Engagement
- Organizational Development
- Change Management
- Marketing
- Public Relations
- Digital Workplace / IT
- Learning & Development
- Culture and Inclusion / DEI
- Leadership Development
- Operations
- Project Management
- Corporate Affairs
Past Speaker Organizations Include:
Benefits Of Attending This ALI Virtual Certificate Training Series
- Access practical presentations with real examples and proven strategies from experienced practitioners.
- Certificate of attendance for CEUs.
- Gain step by step instructions on evaluating and improving internal communications.
- Learn how to impact and secure leadership buy-in.
- Get real time answers to your most pressing measurement and reporting questions.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
ALI is here to help. Click Here To Download A Justification Template.
Interested in Participating?
Are you interested in speaking? Contact us here
Are you interested in sponsoring? Contact us here
What People are Saying
“This series came at the perfect timing to guide me and my team on some internal comms changes coming up this year.”
“Super applicable topics and takeaways that can be implemented right away.”
“I liked hearing tangentially about the many ways in which various presenters are using AI; the conversation around balancing privacy and legal issues while accepting that adoption is growing and we may not have a choice about using it was very informative.”
Learn more about ALI Conferences
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