Employee Communications Strategies: Build a Framework For Today’s Workforce

Employee Communications Strategies: Build a Framework For Today’s Workforce

A Masterclass to Integrate Methodology From Change Management, Learning, And Overall Communications Design

November 09, 2021 - November 10, 2021 | 11:00AM-1:00PM EST

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💥 2 Hours X 2 Days Expert-Led Interactive, Hands-On Masterclass

💥 Thought Leader Panel 

💥 Where leaders and peers create environments for internal communicators to thrive

Modernize Your Internal Communications Function and Manage Through Change with a New Employee Experience Communications Framework

Expectations Have Changed For Internal Communicators….

About the Masterclass:

In the new world of work, professional communicators need to define, activate, and nurture behavior in ways that make sense to people across all levels and functions. This requires developing a strategic and human-centric internal communications framework and a employee experience plan that can be implemented in ways that align with the new expectations of the evolving global workforce.

Communicators can no longer simply manage and distribute information. We can foster an engaging environment that is ripe with relationships built on trust. Nurturing trust is the “secret sauce” all organizations need to support a strong company culture that can evolve and adapt with our changing world of work.

This masterclass will include specific examples of what an internal communications and employee experience framework might look like for your organization. The models integrate methodology from change management, learning, and overall communications design.

This masterclass will guide the development of your roadmap that will enable you and your organization to communicate with employees and other internal stakeholders while also inspiring them to take action in 2021 & beyond

You will learn how to:

  • Revisit your Change Playbook considering our evolving world of work
  • Shift behaviors to support technology adoption
  • Activate brands internally through human-centric experiences
  • Evolve your culture to support engagement and connection
  • Communicate change by being authentic and inspirational

Benefits of Attending This ALI Masterclass:

  • Access to a tactical presentation with real examples and proven strategies
  • Networking list for attendees to continue the conversation after the virtual Masterclass
  • Interactive, hands-on breakout sessions allowing you to work with your communication peers
  • Certificate of attendance for CEU’s
  • Opportunity to meet your peers face-to-face while remaining safe
  • Recording of the virtual Masterclass after the event ends
  • A fraction of the cost of an ALI in-person workshop with the same high-quality content
  • Content from thought leaders delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time
  • A thorough understanding of the competencies covered and how they apply or can be applied in your work context

This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.

Meet Your Speaker:


As a recognized expert in employee communications, internal branding and creating a modern employee experience, Preston Lewis leads strategy development and digital transformation programs within some of the most recognized companies in the world. He is an energetic and creative leader and thought partner who is intimately involved in all aspects of the Intactic business—actively driving current projects and growing the thriving company. Some of his past and current clients include Williams-Sonoma, Genentech, CHANEL, Intuit, DraftKings, GE, Molson-Coors, State Street, McKesson, Tapestry and more.

Featuring panelists from:

This Masterclass has been researched and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants involved in:

  • Internal Communications
  • Employee Engagement
  • Brand Communication
  • Corporate Communications
  • Public Affairs
  • Strategic Communications
  • Employee Communications
  • Change Management
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development
  • Training & Development
  • Field Operations
  • Employee Relations
  • Public Relations
  • Human Resources
  • Strategic Planning

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