Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors! 

Welcome to the Elevating Corporate Communications with AI Conference! 

In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts. 

How do you introduce AI at a design collaborative without undermining 50 years of creative culture? While most firms worry about AI replacing creatives, Bergmeyer took a radically different approach: we used it to enhance our artistic process and strengthen team dynamics. This case study reveals our people-first strategy for integrating AI technology through workshopped policies, creative upskilling programs like "Prompt it Like It's Hot," and rigorous ethical evaluation—proving that thoughtful implementation can make your collaborative culture stronger, not weaker. 

Attendees will walk away with:  

• The "Leading Edge, Not Bleeding Edge" Implementation Framework - A systematic approach for evaluating and rolling out AI tools that balances innovation with risk management, including who to involve in decision-making and how to prioritize ethics and culture alongside efficiency 

• Creative Engagement Strategies That Build Champions - Proven methods for transforming skepticism into enthusiasm through collaborative policy development, branded learning experiences, and messaging that frames AI as creative enhancement rather than replacement 

• Multi-Stakeholder Balance Techniques - Practical processes for navigating the unique tensions of AI adoption at creative agencies, including how to address artistic concerns, maintain collaborative culture, and demonstrate value while managing implementation challenges 

Don’t have a video crew or graphic artist? Want to quickly prototype and test out some media content?  Are your audiences ignoring your tldr (too long, didn’t read) emails? No problem: there are hundreds of AI tools that allow media novices to create videos, infographics, logos, animations, and podcasts.  

In this short session, you’ll: 

• Participate in demos of free or inexpensive AI tools that allow you to create media content that’s accessible and engaging; 

• Learn new approaches for rapid prototyping of content 

• Walk away with a handout of tools and links that you can use immediately 

AI won’t replace your creativity and strategic thinking – but it CAN greatly improve the speed and effectiveness of your content and accommodate the preferred communication and learning styles of your diverse audiences. 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms. 

As AI becomes a headline driver and a daily tool, communications teams are rethinking how they work—both in the stories they tell and the way they tell them. This session pulls back the curtain on how Verizon Business is using AI to sharpen its corporate narrative, accelerate earned-media wins, and position the company as a thought leader in a crowded tech landscape.  

You’ll hear how the communications department is: 

• Shaping the Narrative with AI Insights – Using AI to spot emerging trends, surface timely data points, and guide messaging that resonates with journalists and stakeholders. 

• Speeding Up Media Outreach – Leveraging generative tools to draft pitches, tailor talking points, and prepare spokespeople faster—without sacrificing accuracy or brand voice. 

• Measuring Impact in Real Time – Applying AI-powered analytics to monitor sentiment and track how coverage moves the reputation needle. 

Introducing AI into an organization is more than a technology shift — it’s a change management challenge. This case study explores how communicators can advocate for AI adoption in the midst of organizational transformation, when resistance and uncertainty are at their highest. We’ll unpack strategies for overcoming skepticism, addressing ethical concerns, and building a compelling case that positions AI not as a threat, but as a trusted partner in navigating disruption. 

You’ll leave with knowledge on:  

• How to frame AI adoption as a solution to change-related challenges rather than a disruption itself 

• Strategies for building executive and employee buy-in during times of uncertainty 

• Practical steps to align AI adoption with culture, trust, and long-term transformation 

Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local NYC hot spot!
 

**Everyone is financially responsible for their own lunch. 

In small groups, you’ll review a series of short communication examples — some created by AI tools, others written by real humans — and debate which is which. After each round, we’ll reveal the answers, discuss how (and why) you knew, and unpack the strengths and weaknesses of AI-generated content. 

Most organizations have experimented with AI for drafting, summarizing, and search – but the real transformation begins when we move from adoption to agentic integration. This session explores how AI agents can act as digital twins of leaders and brands, orchestrating messages across audiences and channels while freeing communicators to focus on strategy and relationships. We’ll unpack practical examples, from creating a leader’s digital twin to deploying specialized comms agents for feedback analysis, message tailoring, and channel optimization – and highlight the impact on scale, consistency, and cultural trust. 

In a world where 95% of a message is retained when delivered through video versus just 10% through text, it’s no surprise that communication teams are turning to video to better engage employees and stakeholders. But with limited time, resources, and expertise, how can you scale video creation efficiently—without sacrificing quality or brand consistency? 

In this session, Arthur Lejonc, Senior Customer Success Manager at PlayPlay will reveal how AI-powered tools are transforming video communications.  

• You’ll learn how to:
  Overcome the most common barriers to creating in-house video content (time, cost, brand consistency, and technical know-how) 

• Leverage AI to accelerate every stage of the video workflow—from ideation and scripting to editing and distribution 

• Measure the true ROI of your new, AI-enhanced approach to content creation 

Whether you’re starting from scratch or looking to optimize an existing video strategy, this session will equip you with a modern playbook for elevating your communications: fast, scalable, and impactful. 

Take advantage of this interactive break to connect with our sponsors and experience their products and services firsthand. Each sponsor will host live demos at their table—giving you the chance to explore innovative solutions, ask questions, and find the tools that best support your work. 

AI is no longer just a tool for efficiency — it’s becoming a strategic partner in how organizations respond, adapt, and communicate during high-stakes moments. This panel brings together crisis communication leaders and AI innovators to discuss how artificial intelligence is changing the way messages are crafted, decisions are made, and reputations are protected. From predictive analytics to real-time sentiment monitoring, we’ll explore how AI is helping comms teams stay ahead of emerging risks while strengthening long-term communication strategies. 

Don't stop the conversation! 

Join us in the Hilton Times Square bar for complimentary drinks and networking with your peers. Hilton Times Square, 42nd And Sky Lounge, 15th floor, 3-minute walk.

Participate in raffles & sign-up for dinner with your peers! 

Cheers to a great day full of content! 

Want to keep the conversation going? Join a group of attendees for dinner at a local NYC hot spot.
 

Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
 

**Dutch treat. 

Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day. 

Together we will recap yesterday's top takeaways and set the stage for this final day of learning. 

Most comms teams race to write the message. But GenAI knows something we forget: Better outputs start with better inputs; that means asking us the questions we didn’t know we needed. This is where GenAI can shine. In this interactive session, we’ll go beyond basic prompting and explore how flipping the interaction—letting the large language model ask you the questions—can unlock insight, alignment, and velocity you didn’t know you were missing. 

We’ll explore two breakthrough GenAI techniques that flip the script on corporate communications: 

• The Flipped Interaction Pattern—a game-changing method that positions GenAI as a clarifying partner that guides you to better outcomes by asking the right questions before any output is ever generated. 

• The Advanced Prompt Design Method—a step-by-step walkthrough to engineer smarter, outcome-aligned prompts for three high-value comms tasks GenAI already performs better than most humans. 

You’ll walk away with: 

• Three comms tasks GenAI already does better than humans—and the exact prompts to prove it 

• A live flipped-interaction demo, showing how AI can diagnose before it delivers 

• A multi-pillar GenAI adoption model for communicators, built to deliver early wins, create internal champions, and establish an ethical, scalable, and ROI-driven process 

Whether you’re trying to shape strategy, rewrite a CEO quote, or generate a launch narrative, GenAI can do more than help you write—it can help you think, lead, and win! 

When asked for feedback in a survey, our people usually have quite a lot to say! Leveraging AI for sentiment analysis of data from an engagement or pulse surveycan be incredibly valuable. AI allows us to expedite the ability to look at key themes emerging from insight, so we can present feedback to key stakeholders so that feedback becomes actionable - faster! Our role as Communications Professionals to give guidance to our Leadership Teams on where we should focus based on employee feedback is part of what makes us strategic partners.  

Survey tools such as Culture Amp have built in AI capabilities within their platforms – but like all AI, the better questions we ask and the clearer direction we give as humans, the more valuable the data output. And, the stronger the ability for AI to ‘do their job well!’   

Let’s explore this together so we strategically leverage AI and continue to lead in the way we listen and propose actions based on employee feedback. 

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms. 

In this interactive session, we’ll crowdsource real challenges from attendees — from creating content faster to managing multilingual communications — and explore how AI could solve them. Working in small groups, you’ll map out strategies, brainstorm tool applications, and share your solutions with the room. You’ll leave with fresh ideas and peer-tested tactics for applying AI to your day-to-day work. 

AI can help communicators work faster, smarter, and at scale — but speed and automation mean little if audiences feel disconnected. This panel explores how organizations are blending the efficiency of AI with the empathy, authenticity, and trust that only humans can deliver. Hear how leaders are embedding emotional intelligence, ethical guardrails, and human oversight into AI-powered communication to create messages that resonate and relationships that last.