In this fast-paced opening session, you will get to know your fellow peers, hear their biggest internal communications challenges, and can learn a few fun facts.

Visual stories make great communication, change and advocacy tools. In this deep-dive workshop, Kevin explores how stories serve important functions in everyday human life, a reality that internal communicators can harness as an advantage and competitive edge. From the role of stories in communication to the human brain’s response to compelling narrative, this workshop was designed to illuminate the “why” and "how" behind humanity's love for visual stories.

Creating videos of your own has never been easier. Now, everyone has instant access to filming, editing and publishing, but just because you post a video doesn’t mean it will be successful.

During this session you will learn:

• How to know if video is the right medium
• The secret to great video storytelling
• Tips to keep your script short and snappy and your audience engaged

Your videos don’t need to involve a high production cost. Incredible videos can capture an audience by using timeless narrative techniques.

During this session, you will learn:

• Story over anything else. Your video doesn't have to have the best production quality (especially during a pandemic). All that matters is finding the heart of the story.
• How to find your story. Learn how to find your story through the medium of video
• Stay authentic. Audiences will know right away if your story is not real or genuine. You'll learn the key ingredients to creating a genuine story from your subject, which is the key to a successful story.

Everyone loves a good story, but when it comes to providing value to your organization, Internal Communications teams have to think beyond the entertainment factor. This means working alongside key partners to understand business goals and find meaningful ways to tell their story.

In this session, you’ll learn how to generate stories that: 

• Build connections with your audience while underscoring your company’s purpose
• Take complex information and use visuals to make it clear and relatable
• Tap into your own version of “Pixie Dust” to foster pride and motivate employees

Until the world is advanced enough for us to “taste,” “touch” and “smell” a video, we are focusing on the two senses that elevate a person’s viewing experience: sight and sound. Filling in the blanks with sensory material so that the viewer’s brain doesn’t have to, will make the viewer more likely to engage with your video every time.

During this session, you’ll learn:

• Why sound design is so important (with a comparison example showing the impact sound design can have) and how to start doing it right now!
• How color-correcting & color-grading footage can instill tone & emotion and how to start doing it.
• How to think about the construction of a video differently when it comes to sensory material

Parodies are based on common cultural touchpoints that help build an instant – and entertaining – bridge between your content and your audience. But do they drive business results? In this session, we’ll explore a case study using parody videos that successfully generated deep understanding and retention of complex content.

You’ll learn how to:

• Unify disparate content into single compelling story
• Create cultural shorthand for your team that amplifies key messages
• Measure the video’s impact on your audience

Have you found yourself asking where to start or the role a communicator plays in video within your organization? We have assembled a panel of communicators who can answer your questions and provide tips on any of the challenges you’re facing.

More panelists coming soon!

We’ll share your 'golden nuggets' and summarize tips on what to do when you return to work.