General Session Day 1

General Session Day 1

August 28, 2024 - |

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Beyond brand, stories are critical to maintaining the human touch in our increasingly automated and remote workplaces and are crucial to driving employee engagement.

Attend this in-person event where internal communications leaders gather to learn, network, and discuss the power of strategic storytelling to drive employee engagement, shape workplace culture, and influence organizational strategy. 

Interested in speaking? Click here to submit a form! 

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We Will Cover Topics Like:

  • Finding and using the stories within your organization that “move the needle” on critical organizational goals and business results. 
  • Creating a sense of belonging and inclusion for your employees through storytelling. 
  • Building your organization’s storytelling tech stack. 
  • Coaching your leaders to communicate with empathy and humility using stories. 
  • Using AI tools in your storytelling and internal communications efforts 
  • Leveraging newsroom tactics to boost your story and drive engagement with your content. 
  • Telling your story across multiple channels like video, podcasts, and through the employee experience. 
  • Managing user-generated content and controlling your story. 
  • Engaging front-line workers and leadership as your organization’s storytellers and understanding the impact their stories can have on your brand. 
  • Creating stories of inclusion and using inclusive language to better reflect your organization’s values and support your organization’s DEI initiatives. 
  • Building stories around the emotional connections between your workforce, your organization, and your brand to drive engagement throughout your organization. 
  • Applying storytelling techniques to crisis communications. 
  • Transforming organizational culture and managing change using stories and storytelling techniques. 

Attendee Benefits

  • Learn from practical presentations with real examples and proven strategies from your peers at a variety of leading organizations.  
  • Build your professional network during the conference and keep the conversation going after the conference with a networking list.  
  • Interactive breakout sessions.   
  • Certificate of attendance for CEUs.  
  • Opportunity to have your most pressing questions on the topic answered in real time.  

Who Should Attend

This conference has been researched with and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants who are working in:

  • Corporate Storytelling 
  • Employer and Internal Branding 
  • Internal Communications 
  • Strategic Communications 
  • Corporate Communications 
  • Enterprise Communications 
  • Marketing Communications 
  • Brand Content Strategy  
  • Employee Engagement 
  • Marketing Communications Consultant 
  • Knowledge Management 

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