Enjoy complimentary coffee, tea,and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Be sure to stop by and visit your sponsors!

Welcome to AI for Communicators! In this fast-paced forum, you'll get to know your fellow peers, their biggest AI internal communications challenges, and a few fun facts.

Discover how a multi-national corporation is responsibly enhancing internal communication by deploying AI-powered chatbots and digital assistants. By automating routine tasks, and the ability to quickly get answers to complex questions, employees' time was freed for higher value work and enabled consistent disciplined execution. Enhanced productivity, collaboration and employee satisfaction are showcased by the transformative impact of AI in optimizing workflows.

Key Takeaways:

• AI chatbots streamline internal tasks, freeing time for strategic work.
• Quick responses boost productivity and employee satisfaction.
• AI optimizes workflows, enhancing organizational efficiency

Join Kait Gillen, Director of Internal Communications at The Motley Fool, for an engaging case study on the early days of AI adoption within her team. Kait will share the innovative development of their internal AI strategy and roadmap, highlighting key tactics used to support AI usage and implementation across the organization. This session offers practical insights and strategies for any organization looking to navigate the complexities of AI integration and drive transformational change.

Key Takeaways:

• Learn AI Adoption: Case study on Motley Fool's internal AI communication strategy.
• Navigate AI Integration: Practical tactics to overcome challenges.
• Drive Change with AI: Discover how AI can transform communication.

Enjoy complimentary coffee, tea, and other refreshments as you networkwith your peers. Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Providence health system’s organization wide AI strategy, governance structure and guardrails set a safe foundation for the communication department to use AI to assist and augment its work.

Learn how Providence’s communication department created an AI strategy, AI communication guardrails, an AI communication workgroup, a suite of AI communication-focused tools, and best practices to spread through the department and organization.

Key takeaways:

• Drive adoption and reduce burnout: Hear strategies to move a 120-person communication team from fearing to embracing AI
• Free up time for more strategic work: Discover which AI tools your communication team can use, why and the best use cases
• Use AI to assist and augment your work: Learn tips to tailor AI content to your organizational voice and jumpstart your creativity

Explore how AI technologies can redefine crisis communications by offering predictive insights and real-time response capabilities. This session will demonstrate practical AI applications that enhance situational awareness, automate critical communications, and support decision-making during crisis situations.

Key Takeaways:

• Strategies for integrating AI into existing crisis response frameworks.
• Examples of AI tools that enhance real-time communication during emergencies.
• Actionable insights on leveraging AI for predictive crisis management.

Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local NYC hot spot!

**Everyone is financially responsible for their own lunch

In this presentation, we will explore the transformative potential of generative AI in the realm of communications. Attendees will discover practical use cases for leveraging AI to automate common tasks and augment skills gaps, empowering them to work more efficiently and effectively. I will showcase the latest trends in customer engagement and employee engagement AI that are set to revolutionize sales and marketing strategies.

Throughout the session, attendees will gain valuable insights into real-world applications of generative AI that they can implement immediately. I will demonstrate how AI can streamline content planning and creation, optimize workflow management, and simplify video production. By harnessing the power of AI, communicators can save time, enhance productivity, and deliver compelling content at scale.

Furthermore, we will delve into the ways AI can drive customers through the sales funnel and foster real-time brand engagement. Attendees will learn how to leverage AI to personalize interactions, capture valuable data, and make data-driven decisions to improve customer experiences and conversion rates.

By the end of this presentation, attendees will have a comprehensive understanding of the practical uses and emerging trends of AI in communications. They will leave equipped with actionable insights and strategies to integrate AI into their workflows, ultimately empowering them to stay ahead in the rapidly evolving landscape of digital communications.

Join me to unlock the potential of AI and discover how it can transform the way you communicate, engage, and drive results in your organization.

• Automate tasks, streamline content, and optimize workflows for more time and focus.
• Personalize interactions, capture data, and drive real-time engagement for better customer experiences and sales.
• Gain practical applications and emerging trends to leverage AI and stay competitive in digital communications.

In our New Age of AI communications, where change is a constant, are you watching our industry's evolution or ready to lead THE revolution of our time?

Consider Big Brands of the past. Remember Kodak? How about Blockbuster Video? Blackberry, anyone? Fast forward to present day: how much real-time broadcast news do you consume on a daily basis vs. five years ago? Let's be honest (insert ghost town-like wind whistling sound effect here) and walk away.

As communicators and content creators, we expect change to happen all around us, but never to us. Who really expected to see GenAI impact our industry so fast? When the digital dust settles, who will be left standing? While AI is not going to replace communicators, communicators who know how to use AI will replace those who don't.

Are YOU ready for and using AI as part of your communications toolbelt? How about your organization -- would you call it visionary, on top of the AI game or is it waiting to join the AI party? Now, take a look at your communications team. Do traditional communications functions, like scoring more news clips today than yesterday fuel your team's engine or are you investing in and reskilling them in the science and principles of AI communications?

Let’s turn to ChatGPT for help…

Prompt: You're a communications professional feeling left behind about what you just read and fearful of going the way of the T-Rex. Write three short bullet points about how the session will show ALI Conference attendees how to turn the communications tide by building an AI-Empowered Communications team.

Prompt Response: Sure, here are three bullets detailing the lessons to be presented by AI-vangelist Dan McFadden, APR:

• Real-world Case Study: Learn how an exciting collaboration between HCA Healthcare and Google Cloud -- produce a simulation of an in-development, first-of-its-kind AI-driven technology solution to support nurses at the bedside -- went from science fiction to ideation and inspired HCA Healthcare's Care Transformation and Innovation’s Communications team to reboot and go all in for AI communications.
• Responsible AI Program: Dive into the practice of Responsible AI, collaborating with and following a program’s governance and compliance, helping to ensure your AI-empowered communications team's ethical success.
• The Why Behind Your Communications Team's AI: Gain a communications roadmap, resources and counsel to keep you and your team on the cutting edge of AI communications.

Prompt: As a communications professional, you're already feeling better about yourself and what you'll gain from this session. Now write a short, engaging and enthusiastic invitation to attend the session.

Prompt Response: You'll be ready to take on the AI communications so make plans to join us for Prompt What You Preach: Building an AI-Empowered Communications Team, your ALI Conference ticket to future-focused, communications success! Not for the faint of heart, but a registered nurse will be available in the back of the room, just in case.

Did you know that 83% of creatives are already using generative AI tools, and 66% of leaders prioritize hiring candidates with AI skills?

It’s a fact: marketers need to approach content creation with A.I. in mind — especially when it comes to video.

AI is changing the video creation landscape, allowing marketers to leverage their expertise and creativity to produce scalable, high-impact video content efficiently.

Join PlayPlay’s Video Content Advisor, Tyler Lederer-Plaskett for an insightful presentation on the Role of AI in Modern Video Creation.

Don't miss this opportunity to learn how AI can empower you and your teams to easily create professional-quality videos, transforming your marketing strategy and driving real results.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors!

Join our expert panel as they explore the transformative impact of AI on internal communication strategies within companies. From AI-driven chatbots automating routine tasks to predictive analytics guiding decision-making processes, discover how AI technologies are reshaping communication dynamics. Gain insights into real-world case studies and best practices for leveraging AI to enhance engagement, streamline workflows, and foster a culture of open communication within organizations.

Key Takeaways:

• AI-driven chatbots streamline communication, freeing time for strategic tasks.
• AI analytics offer valuable insights for informed decision-making.
• AI personalization fosters deeper employee engagement.

Don't stop the conversation! Join us at the lobby bar as you network with your peers and sponsors. Sign up for Dinner with your Peers!

Want to keep the conversation going? Join a group of attendees for dinner at a local NYC hot spot. Sign-up at the registration desk orduring the networking reception to join a group at tonight's dine-around. Reservations have been made.

**Dutch treat

Enjoy complimentary coffee, tea,and continental breakfast as you network with fellow attendees on this final day.

Together we will recap yesterday's top takeaways and set the stage for this final day of learning.

Just as a skilled carpenter might reach for a specific tool to expedite a task, streamline a process, or enhance the quality of the final product, communications professionals can tap into generative AI to drive efficiencies and free up time to focus on high-impact, strategic efforts that drive business value.

Key Takeaways:

• AI streamlines internal tasks, freeing time for strategic work.
• Technology accelerates the creative process and improves productivity.
• AI complements, but can't replace, human expertise and strategic insights.

The communications landscape is teeming with groundbreaking AI tools, but it's imperative to remember the indispensable role of humanity. While these tools undoubtedly enhance efficiency, they still require the infusion of voice, storytelling, and narrative to truly resonate. This session will examine the symbiotic relationship between technology and human connection, using examples of how AI can improve efficiency while humans remain centered in the message.

Key Takeaways:

• How to infuse narrative in AI-created messages to foster engagement.
• The necessity of authentic human voice in communication.
• How to use AI to amplify rather than replace our storytelling prowess.

We'll harness the best of both worlds to craft compelling narratives that transcend the digital realm and resonate deeply with our audiences.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

In today’s modern workplaces, every employee group sees the world differently, and they each need to be engaged in their own unique way. That's where crafting personas comes in—it's how we start to understand and connect with distinct segments of employees. Because if your communications don’t connect with a particular someone, you risk not connecting with anyone.

But there's a challenge: how do we personalize our communications to ensure critical messages hit home, especially when we're communicating with a large, diverse workforce? Enter AI. It can help us to take the rich detail of our employee personas and scale up our communication efforts, so that personalization doesn't become an impossible task.

In this session, we dive into the art and science of using employee personas to create and scale hyper-personalized communications, highlighting strategies for using AI to take your personas even further. We’ll do it through:

• Interactive Learning: Engage in hands-on activities that demonstrate the power and simplicity of using personas in your communications development.
• Mad Libs-Style Prompts: Discover how to use AI to personalize your communications with precision and personality, reducing the heavy lifting and injecting fun into the process.
• Practical Takeaways: Walk away with actionable strategies, templates, and best practices to immediately personalize your communications.

Join us for “Give the People What They Want!” where we blend the latest AI advancements with proven communication strategies. Get ready to transform your approach and empower your communications to resonate more deeply than ever before. Let’s make it happen!

In this panel discussion, industry leaders probe into the role of AI in driving enhanced internal collaboration and engagement. Explore how AI-powered collaboration tools facilitate seamless communication among distributed teams, and how predictive analytics anticipate future communication trends. Learn how organizations are leveraging AI to foster innovation, promote knowledge sharing, and ensure effective communication regardless of physical location. Gain valuable insights and strategies for harnessing AI to navigate the evolving landscape of internal communication and collaboration.

Key Takeaways:

• AI tools enable efficient collaboration across teams, regardless of location.
• AI predicts communication trends for proactive decision-making.
• AI fosters a culture ofinnovation and adaptability