AI makes communicators more effective at their jobs – it does not replace them. No matter how powerful the algorithm is, only a human can convey empathy, understand cultural nuances, and build relationships to drive meaningful engagement. So, how do you balance human and AI capabilities for optimal outcomes for your communications strategies? This workshop will cover topics like:

• Maintaining the human connection—what are strategies for keeping your AI-enabled communications genuine and relatable?
• Establishing oversight—what are the communication professionals' strategies, roles, and responsibilities in using or managing AI tools? 
• Training—How do you train your team to use AI tools effectively without becoming over-reliant upon them?

Connect with fellow attendees during our networking breakout sessions.

How do you identify the AI capabilities your comms team needs, and how do you select and use the right tools? Come away from this session with the knowledge you need to equip and train your comms team with the AI tools to optimize internal communications, executive messaging, and employee engagement. We’ll cover topics like:

• AI writing assistants, chatbots, content curation tools, and analytics tools—what should every AI-enabled communicator have in their toolbox? 
• “Hidden” AI tools—are there AI tools already available to you that you aren’t using, and what tools are you using that have AI capabilities built-in, and how can you better utilize those resources?
• Continuous improvement—how do you become an AI communications power user?

How do you help your organization trust AI-enabled communications, and how do you cultivate that trust? Our cross-industry panel of professional communicators will discuss this critical component of AI adoption. The panel will provide answers to questions like:

• What challenges did panelists face in finding a balance between human capability and the efficiency and speed of AI communications tools?
• Have the panelists encountered an ethical dilemma caused by an AI tool, and how did they manage it? 
• How do you measure trust and how do you use that data to make your AI-enabled communications more trustworthy? 

Put your knowledge of corporate communications to work using AI tools to solve a real-world communication problem guided by an AI communications super-user! Take part in this interactive session and:

• Get practical experience using AI tools to generate and develop content as you work through a real-world communications challenge (by attendee submission). 
• Learn tips and tricks on how to use AI-enabled communications tools more effectively on the strategic and day-to-day levels. 
• Come away with a “case study” to share with your organization’s leadership to illustrate the value of integrating AI into your communications strategies.

Connect with fellow attendees during our networking breakout sessions.

It is crucial for communicators to be able to quantify, visualize, and tell the story of the impact AI tools have had on your communications strategies and the achievement of your organization’s goals. In other words, how do you measure the ROI of AI-enabled communications? During this interactive workshop, we’ll cover topics like:

• Identifying the KPIs for AI-enabled communications that matter to your team, focusing on continuously improving your communications strategy.
• Using AI tools to measure your internal communications – are you resonating with your audience? Are your communications aligned with your organization’s vision? Are you driving increased employee sentiment?
• Telling the story of your AI-enabled communications to your organization’s leadership. 

For our final User Group panel, attendees will bring their questions and challenges related to AI-enabled communications and get insights and answers. This is your opportunity to pick up tricks, tips, and hacks to supercharge your communications team’s AI transformation, drive employee engagement, and strengthen your employer brand.