measure return on investment

Looking to Hire a Survey Contractor? Here Are 6 Ways to Pick a Winner.

Written by John Boyle, ICF.com. When it comes to finding a survey research partner, make sure you ask these questions. The survey research field is evolving and expanding at a rapid rate. On the one hand, emerging technologies and methods promise faster and more cost-efficient methods to gather that information; on the other, however, there’s

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measure return on investment

How to measure return on investment (ROI) in Internal Communications? Is it time to ask a different question?

Written by: Tim Vaughan of Newsweaver First, that wonderful and inarguable fact that everybody involved in Internal Communications knows as well as they know their boss’s name (or should do, anyway):  companies with highly effective IC strategies are likely to outperform their industry peers by a factor of 3.5. That, by any measurement, is a

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