healthcare storytelling

Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand’s Story

Written on On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will

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Your Brand Strategy Answer? Asking Better Questions

Written on Ask any child what they know about Albert Einstein, and they’ll produce the fabled answer: E=mc2. He’d probably prefer his legacy to be defined by a question instead. Einstein always despised rote recitation. As a teenager in Germany, he ran away from school when his instructors insisted he memorize the content of

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health care

6 Most Common Healthcare Content Marketing Problems – Solved!

Written by MedTouch Insights. Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve

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