Tag: employer branding

As we come to the end of our Employee Experience series, we want to close on what we believe to be one of the most important components used to fuel the employee experience—Employer Branding. In today’s competitive marketplace, a company’s employer brand is an essential tool to attract and retain top talent. How Can Companies Compete Effectively In This New

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Written by: Chuck Gose, Founder & Host, ICology Referencing a past conference I attended, one of the presenters, Melissa Balkon, had a wonderful session about building a meaningful brand. Her presentation was focused on the external brand BUT there were a lot of great takeaways for those looking to define their company’s internal brand. First is Melissa’s definition of a

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