Runway for Water: Innovative Storytelling to Communicate Our Why showcases Water For People’s inventive campaign, leveraging a fashion week theme to spotlight the global water crisis and drive employee engagement. Set in India, this approach aimed to raise awareness externally and reignite employees’ connection with their mission, focusing on the water collection burden on women and girls.Internally, the campaign used a toolkit, social media guidance, and a short film premiere featuring team and local women’s stories to boost engagement and pride within the workforce. This strategy proved effective in strengthening the bond between employee sand the organization’s cause, showcasing the significant impact of innovative storytelling on fostering a mission-driven culture.

You will learn:

• Strategies for innovative storytelling to enhance employeeengagement in a global setting.
• The effectiveness of thematic campaigns in connecting employees with organizational missions.
• Why internal storytelling is important in building pride and unity among employees