Can you define your internal brand? 

Driving great experiences starts with a strong awareness of your internal brand and how it’s activated throughout the entire business. In this workshop, AJ Sarcione, former head of mojo and employee experience for Verizon and head of internal marketing for Yahoo, will teach you how to unlock and unblock your internal brand. He’ll share his solution that helps companies and leaders drive engagement with employees, which results in greater morale, higher retention, and better business results. During this workshop, you’ll get: 

• Strategies to define and communicate your organization’s internal brand for maximum engagement.
• Insights on fostering a company culture that supports high morale and retention through effective internal brand activation.
• Practical steps to translate internal branding into tangible business results, drawing from AJ’s experience with leading global brands.